The Profit & Proof Podcast – New Episode 🎙️
This is the marketer’s growth playbook. Real conversations with CMOs, growth leaders, and operators on what actually drives results and how decisions hold up under scrutiny.
Our second episode features Anni Salo on why better marketing outcomes start with better data. Anni breaks down how black-box algorithms, poor signal quality, and fragmented measurement impact performance and why smarter inputs matter more than simply collecting more data.
If you’re responsible for navigating AI, improving measurement, and proving marketing impact, this is worth your time.
Listen Now on
Spotify | Apple Podcasts | YouTube
Marketing Intelligence Agents (MIA) Webinar Replay: Turn Measurement into Action
If you missed it or want to see it again.
We walked through how teams use AI and Agentic Systems to:
- Plan budgets based on incremental revenue
- Validate decisions with causal proof
- Act on performance without waiting weeks
This is what decision velocity looks like in practice.
Join us for the Measurement Summit
🗓 May 12–13, 2026 | 📍 Virtual Event
We’re joining leaders across the industry at the Measure Summit and you should too. Join Stephanie Balaconis as she breaks down how teams move beyond reporting and start driving real decisions.
- How to connect measurement to revenue
- Where most teams get stuck with attribution
- What it takes to align marketing with finance
Watch: Executive POV with Rajeev Nair, Chief Product Officer, Lifesight
Most teams don’t have a measurement problem.
They have a decision problem.
In this full conversation, Rajeev breaks down why insights often fail to translate into action, where traditional measurement approaches fall short, and how leading teams are building closed-loop decision systems.
He explains how models can guide better decisions, experiments can validate those decisions, and teams can move faster with greater confidence by connecting measurement, learning, and execution into one continuous system.
Tip of the Week
Stuck on Strategy? Try This Experiment
The Classic Showdown: PMax vs. Standard Shopping
Even with the industry push toward automation, Standard Shopping still holds its own for many brands, especially those requiring granular negative keyword control or specific product bidding.
The Goal
Determine if the black box of PMax is actually outperforming the control of a manual Shopping setup.
Best For
Clients with high-intent products where search term transparency is a priority.
