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All Integrations / Outbrain

Outbrain

Measure native advertising with a direct Outbrain integration for unified spend, engagement, and conversion reporting.

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Reduce manual reporting and reconciliation by bringing native data into the Lifesight Unified Measurement OS for a single source of truth.

Evaluate Outbrain alongside every other channel using Causal Attribution, Incrementality Testing, and Marketing Mix Modeling, so native gets credit for the demand it actually creates.

Automatically ingest Outbrain impressions, clicks, spend, and conversions into Lifesight, centralizing native advertising performance in one place.

How to connect Outbrain to Lifesight

  1. Go to the Connect module in Lifesight, select Integrations, and search for Outbrain.
  2. Click Connect and sign in with your Outbrain Amplify credentials to begin the authorization process.
  3. Select the marketer accounts you want Lifesight to access, then approve the connection.
  4. Once authorized, Outbrain data such as impressions, clicks, spend, and conversions will automatically sync into Lifesight for unified measurement and reporting.