Lifesight & AppLovin

Automatically ingest AppLovin impressions, clicks, spend, and installs into Lifesight, centralizing app acquisition performance within your unified measurement environment.

Evaluate AppLovin alongside your web and offline channels using Causal Attribution, Incrementality Testing, and Marketing Mix Modeling, and see its contribution to revenue rather than installs alone.

Reduce manual reporting and reconciliation by bringing app campaign data into the Lifesight Unified Measurement OS for a single source of truth.

How to connect AppLovin to Lifesight

  1. In your AppLovin account, go to account settings and copy your report key.
  2. Go to the Connect module in Lifesight, select Integrations, search for AppLovin, and click Connect.
  3. Paste the report key and select the apps and campaigns you want to measure.
  4. Once authorized, AppLovin data such as impressions, clicks, spend, and installs will automatically sync into Lifesight for unified measurement and reporting.
AppLovin

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