Glossary

A Supply-side Platform (SSP) is a technology platform enabling online publishers to manage advertising inventory,....

Baseline sales are the expected sales of a product under normal market conditions without any....

An Acquisition Cost (AC) is a metric used to measure the cost of acquiring customers....

Monitor customer retention with the Average Order Value AOV of Repeat Purchases. Gain insight into....

Average cost per unit is a metric that helps measure the cost of buying or....

Cost of Goods Sold (COGS) is an accounting metric used to calculate the cost of....

Traffic Share of Market refers to the percentage of overall website visitors that a specific....

Branded traffic refers to website visitors who arrive using terms related to your brand name....

Total Followers is a metric used to track how many users have chosen to follow....

Deferred Deep Linking is a method that directs a new user to a specific location....

Clicks per post refer to the number of times users click on a particular post....

Monthly Active Users (MAU) is an ecommerce metric that counts unique users engaging actively on....