iab measure

IAB Australia MeasureUp 2026

Join Lifesight, VGW, and US wellness brand Obvi at IAB MeasureUp Sydney on September 2 by attending our fireside chat, presentation or by stopping by Booth #310 to discover how causal incrementality science connects upper-funnel media to real-world in-store sales. Fill out the form to schedule time with our team for a personal measurement audit.

  • September 2, 2026

  • Booth #310, NSW Teachers Federation Conference Centre, Sydney, Australia

Meet us at the Event

Meet Lifesight Throughout the Event

Whether you’re attending a session or visiting Booth #310, discover practical strategies to
measure what truly drives growth.

Fireside Chat

Hear leaders from Lifesight, VGW, and Obvi discuss how marketers can connect media investment to measurable business outcomes.

Presentation

See how causal incrementality helps marketers measure the true impact of every marketing dollar.

Booth #310

Meet the Lifesight team for a personalized measurement audit, live demos, and expert advice.

Meet Our Lifesight Experts and Industry Partners

Lifesight Expert

Clara Ferren

Clara Ferren

Sr. Director – Marketing Measurment & Strategy

Lifesight Expert

Tom Gregory

Tom Gregory

Global Head of Platform Sales & Partnerships

Partner – Obvi

Ashvin Melwani 2 - Lifesight

Ashvin Melwani

Chief Marketing Officer

Partner – VGW

Sonja P

Sonja Popvic

Head of Media Technology and Attribution

Why You Should Meet Our Team?

We can tell what’s actually driving sales

We’ll show you what your current tools aren’t telling you.

See how platform metrics hide the truth

Come see what real marketing clarity looks like.

Discover what’s really moving the needle

We’ll reveal the real ROI behind your marketing efforts.