Join Lifesight, VGW, and US wellness brand Obvi at IAB MeasureUp Sydney on September 2 by attending our fireside chat, presentation or by stopping by Booth #310 to discover how causal incrementality science connects upper-funnel media to real-world in-store sales. Fill out the form to schedule time with our team for a personal measurement audit.
September 2, 2026
Booth #310, NSW Teachers Federation Conference Centre, Sydney, Australia
Meet Lifesight Throughout the Event
Whether you’re attending a session or visiting Booth #310, discover practical strategies to
measure what truly drives growth.
Fireside Chat
Hear leaders from Lifesight, VGW, and Obvi discuss how marketers can connect media investment to measurable business outcomes.
Presentation
See how causal incrementality helps marketers measure the true impact of every marketing dollar.
Booth #310
Meet the Lifesight team for a personalized measurement audit, live demos, and expert advice.
Meet the Speakers
Tom Gregory
Global Head of Platform Sales & Partnerships
Sonja Popvic
Head of Media Technology and Attribution
Peter Roberge
Security Researcher
Why You Should Meet Our Team?
We can tell what’s actually driving sales
We’ll show you what your current tools aren’t telling you.
See how platform metrics hide the truth
Come see what real marketing clarity looks like.
Discover what’s really moving the needle
We’ll reveal the real ROI behind your marketing efforts.