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The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Product Updates

Introducing the New Lifesight for Faster Decisions

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The latest thinking.

10 articles

62e3888add6d204e844bff40-6319f5c0b13004089d84fb9b-Ecommerce-20-Trends-20and-20-Predictions-681fc45b1e-1

4 min read

Ecommerce Trends and Predictions for 2023

Explore how 3 of the most significant trends in ecommerce brands change the game: omnichannel....
ecommmerce-retention-marketing-3535a67e2f-1

4 min read

Ecommerce Retention Marketing 101

This short article acts as ecommerce retention marketing 101 and discusses benefits of retention marketing....
62e3888add6d204e844bff40-631b05acf8115f83f4931663-5-20-Data-20-Trends-20in-20-Ecommerce-20every-20-Marketer-20should-20-Know-8fc4edc84c-1

4 min read

5 Data Trends in Ecommerce every Marketer should Know

Don’t miss out on these 5 data trends that ecommerce brands leverage for better marketing,....
62e3888add6d204e844bff40-631b05b7a5c7fff4e8f40a9d-3-20-Foolproof-20-Ways-20to-20-Build-20-Strong-20-Retention-20-Marketing-20-Segments-94cd5ef5a1-1

4 min read

3 Foolproof Ways to Build Strong Retention Marketing Segments

Learn how to build retention marketing segments via gamification, discount coupons & surveys. As part....
62e3888add6d204e844bff40-6319f619df99f5a9ff1e9d3f-Say-20-Hello-20to-20-Moda-20-Platform-7ce678071f-1

4 min read

Say hello to moda – Customer Data & Engagement Platform

Moda is a go-to platform for DTC brands to automate their retention marketing and grow....
sms-marketing-best-practices-bc9550c7c8-1

4 min read

8 SMS Marketing Best Practices to Convert Customers

SMS marketing best practices 1. Follow consent principles 2. Establish the sender in each SMS....

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