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The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

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Introducing the New Lifesight for Faster Decisions

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The latest thinking.

10 articles

2-Why-should-you-Opt-for-Marketing-Mix-Modeling-over-Google-Analytics-5f59f02f2f-1

4 min read

Why should you Opt for Marketing Mix Modeling over Google Analytics?

A data-driven showdown between Marketing Mix Modeling and Google Analytics to help you make smarter....
How-to-Collect-Unify-and-Activate-Customer-Data-to-Drive-Your-Engagement-Strategy-81893c57b9-1

4 min read

How to Collect, Unify and Activate Customer Data to Drive Your Engagement Strategy

Discover the art of collecting, unifying, and activating customer data to supercharge your engagement strategy.....
The-Rise-of-First-Party-Data-and-The-Central-Role-of-CD-Ps-68ce84aee4-1

4 min read

The Rise of First-Party Data and The Central Role of CDPs

Take a look at how businesses leverage the paradigm shift towards first-party data with Customer....
mta-vs-mmm-marketing-measurement-model

4 min read

MMM vs MTA: Which Marketing Measurement Model is Right for You

This blog post compares MMM and MTA marketing measurement models to help modern marketers decide....
data-challenges-in-marketing-mix-modeling

4 min read

Common Marketing Mix Modeling Data Challenges And How To Fix Them

Explore how to overcome common data challenges in marketing mix modeling (MMM) to improve campaign....
Omnichannel-ROI-Measurement-Adapting-to-a-Cookieless-Future-9920afa1fa-1

4 min read

6 Takeaways from Three Experts Discussing Omnichannel ROI Measurement and Adapting to a Cookieless Future

Find gold-standard strategies for measuring marketing ROI in a cookieless world. Learn from top experts....

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