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The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Product Updates

Introducing the New Lifesight for Faster Decisions

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The latest thinking.

10 articles

Beyond-Discounts_-How-Building-Brand-Equity-Can-Transform-Your-Holiday-Sales_

4 min read

Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

We’ll explore how building brand equity consistently throughout the year using marketing mix models can....
The-Effectiveness-Gap_-Why-agencies-need-to-update-their-measurement-tool-stack_-2

4 min read

The Effectiveness Gap: Why Agencies Need To Update Their Measurement Tool Stack?

Explore why updating your agency’s measurement tools is critical to closing the effectiveness gap, proving....
The-Million-Dollar-Question_-How-Can-Mobile-Apps-Acquire-Customers-Cost-Effectively_

4 min read

The Million Dollar Question: How Can Mobile Apps Acquire Customers Cost Effectively?

Explore how mobile apps can invest better in acquisition channels by shifting from short-term, surface-level....
measure-ecommerce-marketing-effectiveness-b767ab058b-1

4 min read

How To Measure Marketing Effectiveness for Ecommerce Brands

Boost ecommerce growth by accurately measuring marketing effectiveness. Learn key strategies and tools to ensure....
measure_marketing_roi_323c921835

4 min read

How to measure the marketing ROI?

Locate Steps to measure marketing ROI with advanced methodologies like MMM, incrementality testing, and MTA.....
ecommerce-marketing-budget-planning-guide-927bbae121-1

4 min read

A Guide to Marketing Budget Planning & Forecasting in Ecommerce

Master your ecommerce marketing budget planning with our comprehensive guide. Learn effective strategies, tools, and....

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