Personal Care Brand increases ad budget with Lifesight Incrementality Measurement and Geo-Experiments

[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” margin_top=”-60px” background_color=”var(–awb-custom_color_4)” padding_top=”50px” padding_bottom=”50px” background_blend_mode=”overlay” gradient_start_color=”var(–awb-custom_color_4)” gradient_end_color=”var(–awb-color1)”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” border_position=”all” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” background_blend_mode=”overlay” first=”true” min_height=”” link=””][fusion_counters_box columns=”3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” color=”var(–awb-custom_color_12)” body_color=”var(–awb-color6)” title_size=”68″ icon_top=”no” body_size=”15″ class=”number-ticker” icon_size=”30″ icon=”fusion-prefix-lscon-arrow-circle-up” border_color=”rgba(0,0,0,0)”][fusion_counter_box value=”15″ unit_pos=”suffix” direction=”up” unit=”%”]incremental campaign lift[/fusion_counter_box][fusion_counter_box unit_pos=”suffix” direction=”up” value=”10″ unit=”%”]lift in PPC ads CTR [/fusion_counter_box][fusion_counter_box unit_pos=”suffix” direction=”up” value=”20″ unit=”%”]lift in ROI from email campaigns[/fusion_counter_box][/fusion_counters_box][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” 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scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ sticky_offset=”100px” background_color=”rgba(56,64,79,0.05)” border_radius_top_left=”20px” border_radius_top_right=”20px” border_radius_bottom_right=”20px” border_radius_bottom_left=”20px” last=”false” border_position=”all” first=”true” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”var(–awb-custom_typography_10)” fusion_font_family_text_font=”var(–awb-custom_typography_10-font-family)” font_size=”var(–awb-custom_typography_10-font-size)” line_height=”var(–awb-custom_typography_10-line-height)” letter_spacing=”var(–awb-custom_typography_10-letter-spacing)” text_transform=”var(–awb-custom_typography_10-text-transform)” margin_bottom=”10px” margin_top=”10px”]IN THIS STORY[/fusion_text][fusion_separator style_type=”single solid” flex_grow=”0″ height=”20″ alignment=”center” amount=”20″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” bottom_margin=”20px” top_margin=”10px” sep_color=”rgba(56,64,79,0.16)” /][fusion_table_of_contents allowed_heading_tags=”h2,h3″ limit_container=”custom” hide_hidden_titles=”yes” highlight_current_heading=”yes” enable_cache=”yes” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” counter_type=”none” icon=”fa-flag fas” counter_separator=”dot” item_text_overflow=”no” item_color=”var(–awb-color6)” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ fusion_font_variant_item_font=”var(–awb-custom_typography_7)” fusion_font_family_item_font=”var(–awb-custom_typography_7-font-family)” item_font_size=”var(–awb-custom_typography_7-font-size)” item_line_height=”var(–awb-custom_typography_7-line-height)” item_letter_spacing=”var(–awb-custom_typography_7-letter-spacing)” item_text_transform=”var(–awb-custom_typography_7-text-transform)” list_indent=”0px” item_padding_bottom=”10px” item_padding_left=”0px” item_highlighted_bg_color=”rgba(181,181,181,0)” item_highlighted_color=”var(–awb-color4)” item_hover_highlighted_color=”var(–awb-color3)” item_hover_highlighted_bg_color=”rgba(255,255,255,0)” select_custom_headings=”.study *” /][fusion_separator style_type=”single solid” flex_grow=”0″ height=”20″ alignment=”center” amount=”20″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” bottom_margin=”20px” top_margin=”10px” sep_color=”rgba(56,64,79,0.16)” /][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_text_font=”400″ fusion_font_family_text_font=”Nuckle Semibold” font_size=”20px” line_height=”120%”]

Achieve results like these.

[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=”1_1″ layout=”1_2″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”yes” box_shadow_blur=”20″ box_shadow_spread=”-10″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”270″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” margin_bottom=”10px” border_radius_top_left=”16px” border_radius_top_right=”16px” border_radius_bottom_right=”16px” border_radius_bottom_left=”16px” border_sizes_top=”1px” border_sizes_right=”1px” border_sizes_bottom=”1px” border_sizes_left=”1px” border_color=”#d9d9d9″ overflow=”visible” box_shadow_vertical=”10px” box_shadow_horizontal=”0px” box_shadow_color=”rgba(105,56,239,0.3)” type_medium=”2_3″ type_small=”1_1″ padding_top=”10px” padding_right=”10px” padding_left=”10px” padding_bottom=”10px” background_color=”var(–awb-color1)” min_height=”” link=””][fusion_global id=”18203″][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_3″ background_position=”left top” border_style=”solid” border_position=”all” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” background_blend_mode=”overlay” first=”false” min_height=”” link=””][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]About the brand[/fusion_title][fusion_text]

A Texas-based women’s lifestyle and personal care brand, investing $500,000 monthly in advertising campaigns, offers a wide array of products that combine distinctive style and exceptional quality. For more than 30 years, the company has created unique organic products that are instantly recognizable for their eco-conscious branding, signature fragrances, chemical-free products. Known across the industry for its innovative and cutting-edge approach to advertising, it was no stranger to digital ads. The team had successfully used Google’s traditional shopping platform for years.

[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]The Challenge[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]Two Primary Goals[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]Geo-Experiments Role in Incremental Lift of Media Campaigns[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” background_slider_skip_lazy_loading=”no” background_slider_loop=”yes” background_slider_pause_on_hover=”no” background_slider_slideshow_speed=”5000″ background_slider_animation=”fade” background_slider_direction=”up” background_slider_animation_speed=”800″ sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ background_color=”var(–awb-custom_color_13)” padding_top=”20px” padding_right=”20px” padding_bottom=”20px” padding_left=”20px” border_radius_top_left=”20px” border_radius_top_right=”20px” border_radius_bottom_right=”20px” border_radius_bottom_left=”20px” last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” text_color=”var(–awb-color1)”]

Lifesight Measure led us on an incredible testing journey with the experimental module. With this, we were able to confidently understand the incremental impact of each tactic and can ensure profitable outcomes for every dollar spent.

[/fusion_text][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” text_color=”rgba(242,236,255,0.7)” fusion_font_variant_text_font=”200″ fusion_font_family_text_font=”Inter” font_size=”var(–awb-custom_typography_6-font-size)” line_height=”var(–awb-custom_typography_6-line-height)” letter_spacing=”var(–awb-custom_typography_6-letter-spacing)” text_transform=”var(–awb-custom_typography_6-text-transform)”]

Lead, Digital Strategy

[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]The Solution[/fusion_title][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography5)” fusion_font_family_title_font=”var(–awb-typography5-font-family)” font_size=”var(–awb-typography5-font-size)” line_height=”var(–awb-typography5-line-height)” letter_spacing=”var(–awb-typography5-letter-spacing)” text_transform=”var(–awb-typography5-text-transform)” margin_bottom=”20px”]

The Power of Geo-Experiments

[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

Lifesight’s Measure offers geo-experiments and this feature is backed by AI recommendations, making it easier for users to configure and analyze experiments effectively.

Geo is the optimal methodology for scale testing due to its unparalleled flexibility, universality, and expansive capabilities:

• Flexibility: Geo allows for custom test designs to address specific business objectives.
• Universality: It’s applicable across all channels that support geo-level targeting, making it a highly versatile tool.
• Exploratory Reach: Geo enables brands to investigate and adapt strategies beyond the limitations of other methodologies.
• Multi-Level Testing: Crucially, it supports the concurrent testing of various spending levels, centralizing key data for impactful decision-making.

[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]Step-by-Step Implementation[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

• Initiate Geo-Experiments: Users initiated a new experiment via Lifesight’s experiments module and selected the “Geo-experiment” option.
• Configuration: They then configured the experiment according to their unique customized requirements.
• Selection of Geos: A list of geographic locations was generated for holdout or scale-up campaigns based on the experiment’s design.
• AI-Powered Recommendations: Utilizing AI-backed insights, the brand implemented the recommendations generated by the Lifesight system.
• Wait and Watch: After implementing the recommendations, the experiment ran its course.
• Analyze Lift Results: At the end of the experiment, the brand analyzed the results to evaluate the incremental lift generated by each channel and tactic.
• Next Steps: Based on the results, the brand took data-driven steps to optimize its future marketing efforts.

[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]How it works[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

• Identify winners: The most promising test markets
• Measure incrementality: Observe sales impact in transactional data.
• Scale Test Execution: Increase the spending by 3.3X in the selected market

1. Right Sized Retargeting

• Objective: To revise remarketing strategy like reducing the frequency of ads served, based on incremental cost per acquisition (CPA)
• Action: It was discovered that the incremental CPA was above targets, leading to an immediate reevaluation and reduction in retargeting spend overall.The excess dollars could now be shifted to more profitable upper-funnel tactics like social media campaigns and PPC advertising.

2. Multi-Channel Scale Testing

• Objective: To identify the most efficient and profitable channels for prospecting by evaluating the incremental lift in engagement, click-through rates, and ROI
• Action: Utilizing AI-backed insights provided by Lifesight’s Measure, the brand implemented recommendations effectively, focusing on channels like social media, PPC advertising, and email marketing in a controlled environment and explored scale at the channel and audience level.

[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]Key Results[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

• Achieve a 15% incremental lift in engagement from their social media campaigns
• Uncover a 10% lift in click-through rates from their PPC advertising
• Realize a 20% lift in ROI from their email marketing campaigns

[/fusion_text][fusion_title title_type=”text” loop_animation=”once” marquee_direction=”left” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”2″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” fusion_font_variant_title_font=”var(–awb-typography4)” fusion_font_family_title_font=”var(–awb-typography4-font-family)” font_size=”var(–awb-typography4-font-size)” line_height=”var(–awb-typography4-line-height)” letter_spacing=”var(–awb-typography4-letter-spacing)” text_transform=”var(–awb-typography4-text-transform)” margin_bottom=”20px”]Conclusion[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]

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