Product updates

Follow how the work is evolving.

Stay close to changes in Lifesight's measurement, analytics workspace and AI workflows.

Stay close to the product

See what changed -and how to use it.

Product updates are most useful when they connect a new capability to a concrete task. Use the current release feed and documentation together.

Three useful steps connect the material to a real business question.

Find a topic

Plot incremental value of each action using Correlation Matrix

Your compass to accurate campaign impact & effectiveness assessment.....

Turn purchase insights into recurring revenue

Learn from your most valuable insights, capitalize on the varied charts, and....

Drive measurable growth in ROAS with Geo Experiments

Discover how Geo Experiments are reshaping the way we understand and enhance....

Trace your customer’s path to conversion

Drive marketing precision, and meaningful engagement, and make informed decisions with advanced....

Divide and Conquer: Maximize campaign results through Audience Split Testing

Audience Split Testing is your secret to understanding what truly clicks with....

Snap into Success with Snapchat CAPI Integration

Switch to advanced Snapchat marketing with uncompromised targeting precision and privacy.....

A few useful answers

Before your next move.

Does a release apply to every account immediately?

Availability can depend on the release and your deployment. Check the current announcement and confirm with your Lifesight contact.

Where should I check setup instructions?

Use the live product documentation, which can change as capabilities evolve.

Keep exploring.

Platform

Platform overview

Causal measurement shows what marketing changes. Your analytics workspace helps you plan and act on it. AI agents keep the work moving across both.

Platform

Lifesight MCP

Connect a compatible AI assistant to Lifesight through Model Context Protocol, so marketing questions can draw on your measurement context.

Platform

Integrations

Bring media and business outcome data into a shared measurement foundation. Start with the connections needed to answer your most important questions.