Product updates

Follow how the work is evolving.

Stay close to changes in Lifesight's measurement, analytics workspace and AI workflows.

Stay close to the product

See what changed -and how to use it.

Product updates are most useful when they connect a new capability to a concrete task. Use the current release feed and documentation together.

Three useful steps connect the material to a real business question.

Find a topic

Analyze your customers’ actions with Cohort Analysis

Cohort Analysis sheds light on the patterns and behaviors of your customer....

Beyond the Click: Decoding the journey to conversion with Multi-Touch Attribution

Unlock the full story behind your ads and the real narrative for....

The Future of Cookieless Identity Management with First-Party ID Graph

Ensure you keep up with your customers' journeys while respecting their privacy....

Leverage the power of Conversion APIs for better ROAS

Transforming customer interactions into measurable milestones with CAPI event sync.....

Real-time sync through Webhooks: Data without disruptions

Set your triggers, and let webhooks handle the rest without a line....

Smarter Spending, Better Results with Budget Optimizer

Hands-free ad spend optimization to steer your campaigns towards success....

A few useful answers

Before your next move.

Does a release apply to every account immediately?

Availability can depend on the release and your deployment. Check the current announcement and confirm with your Lifesight contact.

Where should I check setup instructions?

Use the live product documentation, which can change as capabilities evolve.

Keep exploring.

Platform

Platform overview

Causal measurement shows what marketing changes. Your analytics workspace helps you plan and act on it. AI agents keep the work moving across both.

Platform

Lifesight MCP

Connect a compatible AI assistant to Lifesight through Model Context Protocol, so marketing questions can draw on your measurement context.

Platform

Integrations

Bring media and business outcome data into a shared measurement foundation. Start with the connections needed to answer your most important questions.