Product updates

Follow how the work is evolving.

Stay close to changes in Lifesight's measurement, analytics workspace and AI workflows.

Stay close to the product

See what changed -and how to use it.

Product updates are most useful when they connect a new capability to a concrete task. Use the current release feed and documentation together.

Three useful steps connect the material to a real business question.

Find a topic

Visualize Conversion Carryover Effect

Understand how channel spend impacts conversions over time.....

Improved Attribution Analysis chart

View trends & compare metrics across any dimension....

Upgraded MMM Refresh Insights

Improve your MMM model accuracy based on your latest data.....

Target KPI based Recommendation

Get granular recommendations based on your target incremental KPI....

Goals and Budget Tracking

Track your marketing performance progress....

July Updates: Campaign level MMM, Forecast marketing outcomes and more

More granularity, accurate predictions, and effective & seamless planning to hit your....

A few useful answers

Before your next move.

Does a release apply to every account immediately?

Availability can depend on the release and your deployment. Check the current announcement and confirm with your Lifesight contact.

Where should I check setup instructions?

Use the live product documentation, which can change as capabilities evolve.

Keep exploring.

Platform

Platform overview

Causal measurement shows what marketing changes. Your analytics workspace helps you plan and act on it. AI agents keep the work moving across both.

Platform

Lifesight MCP

Connect a compatible AI assistant to Lifesight through Model Context Protocol, so marketing questions can draw on your measurement context.

Platform

Integrations

Bring media and business outcome data into a shared measurement foundation. Start with the connections needed to answer your most important questions.