Lifesight & RTB House

Automatically ingest spend, impressions, clicks, conversions, and cost metrics from RTB House into Lifesight every day, at advertiser, campaign, and creative level, with no CSV exports or manual reconciliation.

Measure the incremental revenue and iROAS RTB House drives across retargeting and prospecting with Causal Marketing Mix Modeling, shown next to platform-reported ROAS so you see what each tactic actually caused.

Optimize how much budget RTB House carries using response curves in Spend Optimization and Planning & Forecasting, so every plan starts from incremental return instead of reported ROAS.

How to connect RTB House to Lifesight

  1. Go to Data > Integrations in Lifesight, click Add Integration, and search for RTB House.
  2. Click Connect, then create an API token in the RTB House Clients Panel. A read-only token is enough.
  3. Paste the token into the RTB House Bearer Token field, click Verify & Connect, and select the advertisers you want to sync.
  4. Once the first pull completes, the integration shows as Healthy and RTB House data such as spend, impressions, and conversions syncs daily into Lifesight for unified measurement and reporting.
RTB House

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