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The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Product Updates

Measure the Incremental Impact of Your RTB House Campaigns

Connect RTB House to Lifesight to see the incremental revenue your campaigns drive and plan budgets on incremental return, not platform-reported ROAS.
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The latest thinking.

10 articles

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4 min read

Top 16 KPIs Brands should be Monitoring to Gauge Customer Engagement

Customer engagement is the bedrock but tracking these metrics will help in putting together an....
62e3888add6d204e844bff40-6336d2140ab1d6bfc8d3ee6d-Types-20of-20-Ecommerce-20-Drip-20-Campaigns-20-20-Cover-45662071b4-1

4 min read

Top 10 Types of Drip Campaigns for Ecommerce with Examples

Email drip campaigns when done right can increase conversions, welcome prospective customers, and strengthen customer....
62e3888add6d204e844bff40-6336ac6d43334fe257900e56-Ways-20to-20-Boost-20-Email-20-Conversion-20-Rate-20-20-Cover-73626bf46e-1

4 min read

6 Surefire Ways to Boost your Email Conversion Rate

Email must be routinely tested & continuously optimized to increase engagement rates & These six....
bfcm-strategies

4 min read

12 BFCM Strategies to Skyrocket your Online Store’s Revenue

Effective BCFM strategies covered in this article will ensure that you are well prepared to....
facebook-ad-copies-that-converts-270d10e78c-1

4 min read

10 Winning Tips To Write High-Converting Facebook Ad Copies (With Examples)

Rather than getting overwhelmed with How to write a compelling ad copy that converts, here....
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4 min read

PPC Advertising for DTC brands: A Quick Guide

Pay-per-Click (PPC)adv model is a pure-play performance-based marketing process and a critical weapon in the....

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