Read the latest blog from Lifesight

  • Incrementality Adjusted Attribution

    Incrementality-adjusted Attribution: Boost True ROAS Accuracy

  • Incrementality Adjusted Attribution

    Published on: September 3, 2025

    Incrementality-adjusted Attribution: Boost True ROAS Accuracy

    Incrementality-adjusted Attribution blends lift and attribution to deliver true iROAS, bridging marketing dashboards with CFO-trusted ROI.

  • Going Beyond the Obvious How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x b2a5fbea62 1 - Lifesight

    Published on: October 16, 2023

    Going Beyond the Obvious: How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x

    Discover precision targeting and lookalike segments that drive results. Reinvent your marketing strategies for better ROI. Learn More

  • Lifesight Cover 167af2ceed 1 - Lifesight

    Published on: October 16, 2023

    Lifesight Adopts New Infra, Updates Features for Large-scale Campaign Measurability, Targeting Precision, Better UX and More

    Enhance your marketing campaigns with Lifesight's scalable infrastructure, precise targeting, and faster load times.

  • What Is Visit Lift and Why It Matters ba8167990c 1 - Lifesight

    Published on: October 16, 2023

    What Is Visit Lift & Why It Matters

    Measure more, fast, better and most importantly, act on measurement metrics using Visit Lift. what Visit Lift is & why it matters to the modern marketers

  • Supercharge Your Recession Marketing with Lifesight s Spring 23 Updates 462d3c93fa 1 - Lifesight

    Published on: October 16, 2023

    Lifesight Spring 23 Updates: Unified Reporting, OOH Activation, Product-Led Growth to Boost Your Recession Marketing Playbook

    Discover Lifesight's Spring '23 updates, designed to boost your recession marketing strategy with unified reporting and enhanced OOH activation.

  • Lifesight Cover 167af2ceed 1 - Lifesight

    Published on: October 16, 2023

    Lifesight expands its presence to the Middle East with mobility data now active in UAE, Saudi Arabia, and Qatar

    Lifesight announces its rapid expansion into the Middle East region, with its location and mobility data now active in the UAE, Saudi Arabia, and Qatar.

  • Lifesight Connect Singapore Highlights Of Our Partner Appreciation Night 7ffcad1c74 1 - Lifesight

    Published on: October 16, 2023

    Lifesight Connect Singapore: Highlights Of Our Partner Appreciation Night

    Lifesight hosted its Lifesight Connect event on 26th September 2019 at the Screening Room in Singapore. The annual party held in Singapore is a toast to our brilliant partners to whom we owe a fair share of our success.

  • Lifesight Cover 167af2ceed 1 - Lifesight

    Published on: October 16, 2023

    Geo-experiments Part 1: How to Design a Geo Test?

    Understand how to design a geo test experiment in Part 1 of our series about geo experiments. Perfect your geo test for data-driven insights.

  • Geo experiments Part 3 How to Deploy and Manage Your Geo Test a5241851c2 1 - Lifesight

    Published on: October 16, 2023

    Geo-Experiments Part 3: Analyzing and Reporting Your Geo Experiments

    Unlock the power of Geo-Experiments: Analyze, validate, and maximize business impact. Embrace continuous testing for strategic marketing growth.

  • 2 Why should you Opt for Marketing Mix Modeling over Google Analytics 5f59f02f2f 1 - Lifesight

    Published on: October 15, 2023

    Why should you Opt for Marketing Mix Modeling over Google Analytics?

    A data-driven showdown between Marketing Mix Modeling and Google Analytics to help you make smarter marketing decisions and learn which is the right fit for your business.