Read the latest blog from Lifesight
Published on: August 7, 2025
What is Geo‑Based Incrementality Testing? A Marketer’s Playbook for 2025
Master geo-based incrementality testing: why it matters, how it works, and how to launch statistically sound geo-lift experiments that prove true marketing ROI. Step-by-step design templates, formulas, and real-world case studies.
Published on: November 29, 2023
Top 3 Martech Trends That Will Dominate in 2024
Data enrichment can dramatically boost conversion rates! We bring you three ways that data enrichment can help you deliver online shopping experiences
Published on: November 29, 2023
Three Opportunities For Marketers In A Privacy-First World
Many evolutions are in progress in the marketing world as we speak, giving marketers and brands the opportunity to start fresh by laying stronger
Published on: November 29, 2023
The Benefits of Targeted and Omni-Channel Marketing Strategies
Discover the advantages of implementing targeted and omni-channel marketing strategies in your business.
Published on: November 29, 2023
Why the independence of media and measurement is key to transparency in marketing
A commentary on the independence of media and measurement and why it holds the key to transparency in marketing. Read more about it here.
Published on: November 29, 2023
How marketers are preparing for the post-cookie world with first party data
Discover how marketers leverage first-party data for personalized advertising in a cookie-less future. Learn from Lifesight's solutions for data enrichment, segmentation, and customer acquisition.
Published on: November 29, 2023
Creating an Effective Customer Data Strategy: Tips for Collecting, Enriching, and Utilizing Customer Data
Discover how to create an effective customer data strategy and leverage it to drive growth and improve customer experiences. Learn more now!
Published on: November 29, 2023
Are You Optimizing Your Programmatic Measurements Strategy?
Find three often-overlooked routes to optimize programmatic advertising success. Learn how Lifesight's platform can enrich your metrics and measurements.
Published on: November 29, 2023
5 Strategies for Achieving Customer Success Goals and Enhancing the Customer Experience
Learn how to build strong customer relationships, optimize your service offerings, and leverage technology to improve your customer support capabilities
Published on: November 29, 2023
3 Trends Disrupting CPG Marketing Like Never Before
Recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have disrupted the CPG sector like never before. Here are 3
