• Event From Data to Decisions: How Agentic UMM Gets You to a Faster Budget Call Register Now
  • New Introducing ChatGPT Ads Integration in Lifesight Read Now
  • New Discover the gap in your marketing measurement Try for Free
  • New Introducing ChatGPT Ads Integration in Lifesight Read Now
Sign in
Book a demo

The Lifesight blog

Ideas for
better decisions.

Fresh thinking on measurement, AI and the choices that move a business forward.

  • Marketing Measurement|Unified Reporting

Webinar Recap: Where Brands Stand and What’s Next in Unified Marketing Measurement

Missed our webinar with Winterberry Group? Get the key findings from The State of Unified Marketing Measurement 2026 and watch the full replay.
Read the story

The latest thinking.

10 articles

Search the blog

Trends-from-2024-that-are-shaping-the-future-of-marketing-measurement-in-2025-1

4 min read

Trends from 2024 that are shaping the future of marketing measurement in 2025

The marketing landscape underwent seismic shifts in 2024, fundamentally changing how we measure and attribute....
How-AI-is-Shaping-the-Future-of-Marketing-Forecasting

4 min read

How AI is Shaping the Future of Marketing Forecasting

meta-tracking-restriction-update

4 min read

When Meta Gives You a Health Check: Navigating New Tracking Restrictions

Beyond-Discounts_-How-Building-Brand-Equity-Can-Transform-Your-Holiday-Sales_

4 min read

Beyond Discounts: How Building Brand Equity Can Transform Your Holiday Sales

We’ll explore how building brand equity consistently throughout the year using marketing mix models can....
The-Effectiveness-Gap_-Why-agencies-need-to-update-their-measurement-tool-stack_-2

4 min read

The Effectiveness Gap: Why Agencies Need To Update Their Measurement Tool Stack?

Explore why updating your agency’s measurement tools is critical to closing the effectiveness gap, proving....
The-Million-Dollar-Question_-How-Can-Mobile-Apps-Acquire-Customers-Cost-Effectively_

4 min read

The Million Dollar Question: How Can Mobile Apps Acquire Customers Cost Effectively?

Explore how mobile apps can invest better in acquisition channels by shifting from short-term, surface-level....

Put the thinking to work

Good questions deserve better evidence.