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Customer stories

How teams prove what drives growth.

See how teams bring measurement into real investment decisions, from retail growth to media planning.

Teams who use Lifesight

Customer perspectives

Every story starts with a real decision.

Each story shows what the team needed to decide, how they measured it and what they changed next.

PUBLISHED CUSTOMER STORIES

What changed for Obvi and Seidensticker

Obvi Case Study

CTV drove a 5% lift in Walmart in-store sales.

A geo-lift test compared states that saw Universal Ads with matched states that did not.

“For the first time, we could see the real impact of CTV on retail sales…, not just what we hoped it was driving.”

Ashvin Melwani
CMO & Co-founder, Obvi

Sidensticker Case Study

Revenue 11.5% above target on 11.7% less ad spend.

July 2025, against the monthly revenue target and planned budget.

“Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results.”

Gunter Neeb
Head of E-Commerce, Seidensticker

In the story library

More perspectives to explore.

Seidensticker achieves 11.5% higher revenue with 11.7% lower ad spend

Seidensticker achieved 11.5% higher revenue with 11.7% lower ad spend.

How Obvi Proved CTV Drove Walmart Sales

Obvi used Lifesight’s incrementality testing to prove that CTV advertising

How a Real Estate Firm Cut Acquisition Cost by 45% & Scaled Leads by 14%

Turning Brand Health into Budget Confidence: How a Leading Vapor Brand Navigated a 71% Budget Cut

Eyewear Brand Generates $4.1M in Incremental Revenue by Moving Beyond Last-click Attribution

Budget Airline in Asia Increases Ticket Sales by 40% with Marketing Mix Modeling (MMM)

Keep exploring.

Platform

Unified measurement

Connect causal marketing mix modeling, incrementality testing and adjusted attribution. Understand the impact of your investment, test what matters and bring stronger evidence into your next move.

Solutions

Find the right approach for your growth question, your team and the way your business works.

Services

Bring together causal measurement, AI agents and Lifesight experts in an engagement shaped around your business. Agree the work, responsibilities and support you need.