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Lifesight Partner Program
Win the pitch with a measurement audit. Keep the client with evidence of your impact. Scale your book with AI agents working from one causal measurement platform.
Why now
Add up what each platform claims and the total can exceed the revenue the business actually booked. Agencies that bring estimates of incremental contribution, not credited conversions, earn a stronger seat in the budget conversation.
AI has made dashboards easy to produce. If your deliverable is a report, your retainer is negotiable. The service that holds its value is evidence: what moved revenue, what didn’t and what to do next.
Whoever holds the measurement holds the budget conversation. Agencies that bring unified measurement to the table stop reporting on spend and start shaping where it goes.
What you get
Three jobs every agency has. One program built around them.
01
Pitch with an audit, not a promise.
Open the conversation with an Instant Measurement Audit that shows a prospect where their measurement has gaps, such as untested channels and spend that may be misallocated.
Get found.
A listing in the Certified Partner Directory, with brands matched to partners by certified expertise.
Bring backup.
Our measurement scientists can join your pitch when the deal needs them.
02
Show your own impact.
Estimate the incremental contribution of the work your agency runs, so the renewal conversation is about evidence, not activity.
Ship evidence under your brand.
White-label deliverables, drafted with help from AI agents: geo-test readouts, MMM summaries and quarterly reviews.
Speak CFO.
Give your client’s finance team numbers they can examine: incremental revenue alongside platform-reported conversions.
03
AI agents on every account.
Lifesight’s AI agents monitor each client’s measurement, flag anomalies and incrementality gaps, and draft the weekly readout for your team to review.
One view of your whole book.
See which client has the biggest opportunity this week.
Plug into your own stack.
Lifesight MCP brings each client’s measurement context into the supported AI assistants your team already uses.
Agents are only as useful as the evidence they work from. Ours work on a causal engine.
Unified Marketing Measurement Certification
Our Measurement Academy covers the whole discipline, not a single method: how marketing mix modeling, incrementality testing and incrementality-adjusted attribution work as one system.
Foundations Track
The core of Unified Marketing Measurement: why platform numbers can overcount, how the three methods work and how their findings inform one another.
~8–10 hours · Vendor-neutral · Public badge
Ways to work
Choose the model that fits your agency and each client.
Refer
Your client buys direct from Lifesight; you stay strategic.
Co-deliver
You run measurement for your client on Lifesight, with a shared workspace and our team behind yours.
White-label managed
Offer measurement as your own service line, delivered on Lifesight under your brand.
Partners we work with
Marketing and advertising agencies that want to compete on evidence, not just spend, and back their strategy with causal measurement.
Independent advisors who help brands make sense of a fragmented measurement landscape and build a measurement program that lasts.
Advertising and martech platforms that integrate with Lifesight, so shared customers can bring their data into causal measurement.
Partner benefits
Run the measurement platform under your own brand.
Measurement scientists available for your pitches and your toughest accounts.
A first look at new agent capabilities before general release.
A partner onboarding plan and ongoing training for your whole team.
Invite brands, follow their progress and earn a bonus on what closes.
Joint content, campaigns and access to Lifesight partner events.
How it works
01 Apply
Five minutes to apply. We respond within two business days.
02 Onboard
Partner portal, sandbox workspace and a training plan for your team.
03 Certify
Your first UMM-certified team members unlock your directory listing and audit tools.
04 Grow
Brand introductions matched to your expertise, plus co-marketing.
No. There are no program or certification fees. We earn revenue when your clients measure with Lifesight.
UMM Foundations takes about 8–10 hours.
You own the client relationship, and your client owns their data.
Yes. You get one login, role-based access by client workspace and a portfolio view across your book.
No.
Lifesight is built for brands investing meaningfully across several channels, typically mid-market and up. An Instant Measurement Audit is a quick way to check whether a prospect is a fit.
Good. The Foundations track has a skip exam, and certification shows that expertise publicly.
Lifesight Partner Program
Apply to the Lifesight Partner Program and start with the Foundations certification.
