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Pricing

Measurement that fits your business.

Choose the causal measurement, AI agents and expert support your team needs to make better budget decisions.

Built for mid-market and enterprise brands.

Online measurement

Performance

Know what your online campaigns contribute.

For established brands focused on online media and digital sales.

Features

Integrations

Support

Full unified measurement

Precision

Plan and improve your full marketing mix.

For brands combining online and offline measurement with expert support.

Everything in Performance, plus

Integrations

Support

Across brands & countries

Enterprise

Bring every brand and country into the plan.

For organizations coordinating investment across brands, countries and teams.

Everything in Precision, plus

Integrations

Support

Annual subscriptions, scoped to your business. We agree your capabilities, data setup and delivery support before you commit. Book a demo for a tailored proposal.

Measurement that changes decisions

Before cutting a channel, test its contribution.

A US eyewear brand used a geo holdout to assess its largest social channel. The experiment estimated an incremental ROAS of 3.48. The findings informed model calibration and the brand’s next media plan.

Customer geo experiment. Results reflect this brand’s test conditions.

Compare plans

Find the capabilities your decisions need.

Every plan includes causal measurement for its scope. Precision adds MMM, planning and Managed Measurement. Enterprise extends that program across brands and countries.

Your measurement, at the right scale.
01Measurement and planning
Measurement and planning by plan
CapabilityPerformancePrecisionEnterprise
Incrementality-adjusted attributionIncludedIncludedIncluded
Geo-based incrementality testingIncludedIncludedIncluded
Unified media and sales reportingIncludedIncludedIncluded
Causal Marketing Mix ModelingNot includedIncludedIncluded
Experiment-informed MMM calibrationNot includedIncludedIncluded
Scenario planning and forecastingNot includedIncludedIncluded
Advanced experiment designNot includedIncludedIncluded
Planning across brands and countriesNot includedNot includedIncluded
02AI agents and action
AI agents and action by plan
CapabilityPerformancePrecisionEnterprise
Ask Lifesight and performance analysisIncludedIncludedIncluded
Performance briefs and creative insightsIncludedIncludedIncluded
Lifesight MCP accessIncludedIncludedIncluded
AI-supported budget planning and optimizationNot includedIncludedIncluded
Approved budget actions on supported ad platformsNot includedIncludedIncluded
Custom AI agent workflowsNot includedNot includedScoped to your organization

Creative insights depend on native channel integrations. AI agents and MCP use the data and capabilities included in your plan. MMM supports channel and campaign decisions; finer attribution estimates provide campaign, ad-set and creative guidance where supported.

03Data and deployment
Data and deployment by plan
CapabilityPerformancePrecisionEnterprise
Supported online media and sales integrationsIncludedIncludedIncluded
Automated data refreshIncludedIncludedIncluded
Offline media and sales dataNot includedIncludedIncluded
Custom data feeds and integrationsNot includedScoped to your programScoped to your deployment
BI and API export of modelled resultsNot includedIncludedIncluded
Multi-brand, multi-country deploymentNot includedNot includedIncluded
Multi-currency supportNot includedNot includedIncluded
Enterprise governance requirementsNot includedNot includedReviewed during scoping
04Services and support
Services and support by plan
CapabilityPerformancePrecisionEnterprise
Guided onboarding and trainingIncludedIncludedIncluded
Customer supportIncludedIncludedIncluded
Managed MeasurementOptional add-onIncludedIncluded
Dedicated measurement strategistWith Managed MeasurementIncludedIncluded
Measurement program operation and experiment deliveryWith Managed MeasurementIncluded in agreed programIncluded across agreed deployment
Decision reviews and stakeholder reportingWith Managed MeasurementIncludedTailored to regional and executive teams

Scope note: We agree your measurement scope, data requirements and delivery plan with you before you commit.

Included with Precision and Enterprise

Your measurement team, built into your plan.

Our marketing scientists and measurement strategists work with AI agents to run your measurement program and turn findings into clear recommendations.

Also available as an add-on to Performance.

From evidence to a decision

01

Set the priorities.

Build a measurement plan around the decisions your business needs to make.

02

Run the work.

Operate models, design experiments and interpret results within your agreed scope.

03

Put findings to use.

Review recommendations and prepare reporting for marketing, finance and leadership.

Your team retains control of business priorities and budget approvals. We agree responsibilities and review cadence at the start, then revisit the program as your needs change.

Pricing questions

A little more clarity.

The details behind your plan.

How is Lifesight priced?

Lifesight offers annual subscriptions tailored to your measurement needs. Precision and Enterprise include Managed Measurement; it is available as an add-on to Performance.

Your quote reflects the capabilities, channel mix, brands, countries, data setup and delivery support your program needs. We agree that scope before you commit.

Choose Performance for incrementality testing and incrementality-adjusted attribution across online channels. Choose Precision when you need MMM, forecasting and budget planning across online and offline marketing, with Managed Measurement included. Choose Enterprise when you need a coordinated program across multiple brands and countries.

We will recommend a fit based on your marketing investment, available data, business questions and team structure.

A dedicated measurement strategist and marketing science support help plan and operate your measurement program, interpret findings and prepare recommendations. We agree the work, responsibilities and review cadence around your priorities. Your team owns business decisions and budget approvals.

It is included with Precision and Enterprise and available as an add-on to Performance. Managed delivery covers the capabilities included in your plan.

No. Lifesight is built for marketing teams, with guided onboarding, supported data connections and a plain-English interface. Your team provides business context, authorizes data access and identifies the decisions you need to make. Managed Measurement adds a team to operate your agreed program.

We start with your media activity and business outcomes, such as spend, revenue, orders or customer acquisition. The required history and detail depend on your channels and measurement goals. We assess readiness with you and identify any additional offline or business data needed.

Supported connectors can be live in days. With suitable data available and validated, the first causal attribution read typically takes around one to two weeks; a first full MMM read typically takes around four to six weeks. Geo experiments commonly run for four weeks or longer, with findings strengthening calibration as they complete.

Your onboarding plan will reflect your data readiness, integrations and measurement scope.

Yes. We can begin around your priority decisions and expand the program as your needs change. If you are interested in a particular method, discuss it during your demo and we will recommend the appropriate plan and scope. Additional capabilities, brands, countries or delivery requirements are agreed with your team before the program expands.

Yes. We review your current setup, available data and reporting needs, then agree an implementation plan. Any migration or custom integration work is scoped in your proposal.

Start with a demo focused on your business questions. We will review your measurement needs and data readiness, then discuss an appropriate assessment if one is needed. Any assessment scope, timing and fees are agreed in advance.

Yes. Lifesight MCP provides access to the insights included in your plan through compatible AI assistants, including Claude and ChatGPT. Access respects your connected account and available capabilities.