The new “Time to Conversion” chart offers detailed insights into how conversions are distributed over time across marketing channels, helping balance investments between immediate and long-term conversion goals.
Key benefits:
- Understand the immediate and carryover effects of each channel.
- Optimize media investments based on both short-term and long-term return goals.
- Tailor strategies for different channels (e.g., immediate effects for Google BOF campaigns vs. long-term carryover for TV campaigns).