Videos

  • Beyond Attribution cover

    Humans of Measurement

    Beyond Attribution: Causality & Incrementality with Professor Kenneth Wilbur

    Beyond Attribution: Causality & Incrementality Guest: Professor Kenneth Wilbur, Professor of Marketing and Analytics, UC...

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  • Everyone Blames Marketing with Lara Schoisman cover

    Profit and Proof Podcast

    Everyone Blames Marketing with Lara Schoisman

    Everyone Blames Marketing: Execution, AI, and Owning Your Niche Guest: Lara Schoisman, Founder of...

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  • The Missing Discipline in Performance Marketing with Mark Friedman cover

    Profit and Proof Podcast

    Making Marketing Make Sense to the CFO with Scott Davidson

    Making Marketing Make Sense to the CFO | Scott Davidson on Attribution, AI & Marketing...

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  • Inside the Science behind Smarter Marketing Measurement with Professor Ron Berman cover

    Humans of Measurement

    Unraveling the Future of Marketing Measurement and AI with Professor Ron Berman

    Inside the Science behind Smarter Marketing Measurement with Professor Ron Berman Guest: Professor Ron Berman...

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  • The Missing Discipline in Performance Marketing with Mark Friedman cover

    Profit and Proof Podcast

    Start with the P&L: The Missing Discipline in Performance Marketing with Mark Friedman

    Start with the P&L: The Missing Discipline in Performance Marketing Guest: Mark Friedman, Performance Marketing...

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  • Humans of Measurement_ Navigating Modern Marketing Measurement Cover

    Humans of Measurement

    Humans of Measurement: Navigating Modern Marketing Measurement with Professor Koen Pauwels

    Humans of Measurement: Navigating Modern Marketing Measurement Guest: Dr. Koen Pauwels, Distinguished Professor at Northeastern...

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  • Why Marketing and Sales Still Don’t Align

    Profit and Proof Podcast

    Why Marketing and Sales Still Don’t Align and What It’s Costing You with Tony Wiedenski

    Why Marketing and Sales Still Don’t Align and What It’s Costing You Guest: Tony Wiedenski,...

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  • When Dashboards Lie with Rohit Maheswaran cover

    Profit and Proof Podcast

    When Dashboards Lie with Rohit Maheswaran

    When Dashboards Lie: Uncovering True Incrementality Guest: Rohit Maheswaran, Co-Founder of Lifesight | Podcast: The...

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  • Mastering AI Search

    Profit and Proof Podcast

    Mastering AI Search: The New Frontier for Brands with Niket Shah

    Mastering AI Search: The New Frontier for Brands Guest: Niket Shah, Co-founder of Accelerate Labs...

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  • Smarter Data Inputs for Better Algorithm Performance

    Profit and Proof Podcast

    Smarter Data Inputs for Better Algorithm Performance with Anni Salo

    Smarter Data Inputs for Better Algorithm Performance Guest: Anni Salo, Co-founder of Tracklution | Podcast:...

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  • Trust-Based Selling

    Profit and Proof Podcast

    Trust-Based Selling: Uncovering the Truth to Drive Revenue with Ari Galper

    Trust-Based Selling: Key Lessons from Ari Galper Profit and Proof Podcast | Hosted...

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