Glossary

Boost your ecommerce site's performance with A/B testing! Optimize web elements for better conversions and enhanced user experience for maximizing ROI.

Understand and tackle Abandoned Browse behavior to boost your ecommerce conversion rate. Know why shoppers leave without purchasing and how to address it effectively.

Abandoned Cart (AC) refers to the phenomenon where online shoppers add items to their virtual shopping carts but exit without completing the purchase.

Abandoned Cart rate is a metric that illustrates the percentage of potential customers who visited a website and left without completing a purchase.

Uncover reasons for abandoned orders in your app to enhance user experience and increase conversion rates. Analyze incomplete transactions for revenue growth.

Abandoned orders on a website occur when potential customers add items to their online shopping cart but leave without completing the purchase.

Abandonment Rate is an ecommerce metric that reflects the percentage of customers that leave an online store during their shopping journey without completing their order.

Analyze user activity with Account Visits. Gauge the behavior of registered customers for enhanced e-commerce insights and improved interactions.

Track expected revenues with Accrued Revenue. Recognize earned revenue before sale closure or product delivery for efficient analysis in e-commerce accounting.

In e-commerce, tracking Accumulated Return on Investment (ROI) is vital. It gauges total profit relative to investment, revealing strategy and campaign effectiveness.

An Acquisition Cost (AC) is a metric used to measure the cost of acquiring customers or leads in online marketing to measure profitability.

Assess e-commerce health with Active customers. Measure purchases within a timeframe to gauge market penetration, loyalty, and campaign effectiveness.

An active subscriber is a customer who regularly interacts with a brand's services or products, often within a specific period

Active Subscriptions refer to the number of currently paid and non-cancelled service or product subscriptions.

Ad click-through rate (CTR) is a measure of how many times an advertisement (ad) is clicked upon relative to the number of times the ad is shown, or served.

Ad impressions are an important metric used in e-commerce that measure the total number of times an ad has been displayed to potential customers.

Maximize digital marketing potential with Ad Inventory. Essential for ecommerce, it includes available ad spaces like banners, sidebars, and pop-ups.

Unlock advertising potential with ad networks. Essential intermediaries between publishers and advertisers, matching ad supply with demand effectively.

Ad Rank is an auction-based metric in which advertisers compete for placement in search engine results by bidding on keywords. This metric reflects how competitive and effective an ad campaign is.

An Ad Recall Survey measures how well an audience remembers an advertisement, providing insights into the effectiveness and memorability of the campaign.

An ad server that hosts and delivers digital ads, helping advertisers manage ad trafficking, track campaigns, and control when and where ads are displayed.

Optimize marketing strategy with Advertising Spend. Measure financial commitment to advertising campaigns, enhancing visibility and brand recognition.

Beware of ad stacking in digital advertising. Illicit practice with multiple ads placed on top of each other leads to skewed metrics and fraud risks.

An Ad tag is a snippet of HTML code that is incorporated into a website to manage online ads' delivery and tracking.

An ad unit, in ecommerce, is a defined space on a webpage that holds promoted content designed for advertising purposes.

Enhance user experience with the 'Add to Cart' feature in e-commerce platforms. Allow shoppers to collect items seamlessly for a convenient shopping journey.

Add to Cart Rate helps businesses measure visitors who add items to their carts during browsing, understand customer behavior, and enhance online stores.

Add to Cart rate on a Website refers to the percentage of site visitors who add products to shopping carts, highlighting potential conversions.

Add to Favorite' rate in the app is the percentage of users who mark items as favourites from total user visits.

The add-to-favorite rate in e-commerce unveils how many users save products for future consideration. It guides effective marketing, sales, and product strategies.

Adds to cart is a key e-commerce metric, indicating the number of times visitors select items for their virtual shopping carts, signaling potential sales.

The Adstock Effect measures the prolonged impact of advertising on consumer behavior over time, recognizing that ad effects can persist and decay gradually.

Advertisement refers to the strategic process of promoting products or services, aiming to attract customers.

Understand your Advertisement Cost of Sale. For better ROI analysis, measure expenses on paid online ads like PPC, display, and social media campaigns.

An advertiser is an individual or entity that promotes products or services to potential clients, mainly utilizing paid channels.

Advertising Elasticity is a metric that measures the responsiveness of sales volume to changes in advertising expenditures.

An advertising platform is a solution that facilitates the purchase and sale of online media advertising inventories from multiple ad networks.

The Advertising to Sales Ratio evaluates advertising effectiveness by comparing revenue to advertising expenditure, and optimizing promotional investments.

Agency Costs in e-commerce resolve conflicts between shareholders and the management. Includes direct monitoring and bonding expenses, plus indirect losses.

Aggregated Historical Data combines past data points into summarized formats to analyze trends, patterns, and behaviors over time, aiding strategic decision-making.

Algorithmic (data-driven) Attribution uses machine learning to assign value to each marketing touchpoint, offering a comprehensive view of marketing effectiveness.

Measure content engagement with Amplification Rate. Gauge content sharing frequency and audience visibility to optimize e-commerce strategies effectively.

(ARR) Annual recurring revenue is a measure of long-term revenue predictability that captures the value of repeat customers.

An annual subscription is a contractual agreement which obligates customers to pay an upfront fee for an organization's product or service over a one-year period.

The AOV (Average Order Value) of App Purchases refers to the average amount spent each time a customer makes a purchase through an app.

AOV of First Purchases is the average amount spent by a customer on their initial transaction in an online store.

Monitor customer retention with the Average Order Value (AOV) of Repeat Purchases. Gain insight into customer lifetime value and loyalty for strategy planning.

Average Order Value (AOV) of Website Purchases refers to the average amount of money that customers spend when they place an order through your website.

App Activation Rate is a metric showing the percentage of users taking necessary actions post-download to start using an app.

App Bounce Rate constitutes the rate of users who leave an app after using only one page or fail to interact with it.

App Conversion from Product Card View to Add to Cart refers to the ratio of users who view a product card in an app and then proceed to add the product to their shopping cart.

App Conversion from Product Card View to Favorite in e-commerce is the act of customers saving the product in their online app wishlist for future reference within 100 characters.

App Conversion Rate (ACR) is the ratio of users who perform a desired action to the total number of app users.

App monetization is a strategy to earn revenue from a mobile application through various methods like adverts, in-app purchases, and subscriptions.

App Order Gap Analysis is a systematic methodology that evaluates the disparity between ecommerce mobile app’s actual and potential order performance

App Store Optimization (ASO) is a process of enhancing an application’s visibility within the app stores to boost organic downloads.

An application (App) is software for mobile or web platforms, serving various purposes like games to e-commerce, crucial for consumer engagement and revenue.

Application Programming Interface (API) is a software intermediary enabling communication between different applications.

Apps & Services Costs in eCommerce are expenses associated with integrating, maintaining, and optimizing third-party platforms or applications to enhance online retail operations.

Attribution Conversion Path Analysis is a technique of determining which marketing touchpoints contribute to a sale or conversion.

Attribution Credit allocates the value of a conversion to different marketing touchpoints, helping to understand the effectiveness of each interaction in the customer journey.

Attribution Data is the information that helps track and attribute conversions to specific marketing activities.

Attribution Fraud is the fraudulent attribution of conversion credit to a source that didn't play a part in the conversion process to steal revenue.

Attribution Insights refer to an analytical perspective on which marketing strategies contribute significantly to customer conversions.

Modern e-commerce relies on attribution modeling to recognize customer behavior and attribute purchases to the right marketing strategies accurately for conversions.

Attribution Path Analysis is the process of determining the unique journey customers take before a final conversion.

Attribution Rate in e-commerce evaluates which channels drive conversions, like purchases or sign-ups, shedding light on effective marketing segments.

Attribution Reporting is a complex process analyzing which touchpoints lead to a user's desired actions online.

Attribution Software is a tool that determines the roles of different touchpoints in the conversion process.

Attribution Time Lag is a crucial element to consider in eCommerce decision-making and optimization of marketing strategies. Understanding its dynamics can help businesses achieve better sales conversions and design more effective marketing strategies.

Attribution touchpoints are pivotal moments in a customer's journey where they engage with a brand, aiding marketers in understanding the path to purchase.

Attribution vendors track customer behavior across channels, determining which marketing efforts drive conversions and assigning credit to influencer channels.

Attribution Weighting assigns the value of each user touchpoint before conversion, aiding marketers in optimizing effective channels throughout the buyer's journey.

Attribution Window refers to the timespan during which a conversion event can be attributed to a specific marketing action.

Audience Engagement is a measure of the involvement, interaction, intimacy, and influence between brand and audience.

Audience Growth Rate (AGR) is a measure of how rapidly an eCommerce platform expands its user base over a particular period of time.

Audience Size is the total number of unique individuals who view, interact, or receive a certain marketing message.

Average Abandonment Order Value in App is the sum total value of abandoned orders in an app divided by the number of such abandoned orders.

Average Abandonment Order Value on website is the average value of products left unpurchased in online shoppers’ carts.

Average App Rating Score is the mean rating that users attribute to an app, showing its widespread acceptability and performance.

Average App Session Duration measures user engagement and app effectiveness, vital for developers and e-commerce. It shows how long users stay on an app per session.

Average cost per unit is a metric that helps measure the cost of buying or producing a single unit of a product.

Average cost per unit is a metric that helps measure the cost of buying or producing a single unit of a product.

Average Customer Spend is the average amount of money each customer spends per transaction on an eCommerce website.

Average discount quantifies the mean percentage of price reduction from the original listing, crucial in ecommerce analytics for assessing discount strategies.

Average Item (SKU) Rating represents the mean rating that consumers give to a specific Stock Keeping Unit (SKU).

Average items per order is an important metric for understanding how the composition of orders in an ecommerce store impacts customer experience.

The Average Number of Reviews per Item (SKU) represents the overall count of reviews collected per unit SKU.

Average Order Value (AOV) is a metric used by ecommerce businesses to measure the average dollar amount spent by customers per purchase order.

"Average Orders Per month per customer" refers to the average number of orders placed by a single customer within a specific time period, typically measured on a monthly basis

Average Profit per Customer is the total profit generated divided by the number of customers in a given period.

Average Response Time (ART) in e-commerce gauges how quickly a website responds to user actions, It's crucial for assessing site performance and user experience.

Average Revenue per Daily Active User (ARPDAU) is a performance metric denoting a user's daily value to a business.

The Average Revenue Per Subscriber (ARPS) measures the average income generated from each active subscriber.

Average Revenue Per User (ARPU) is a standard revenue metric that measures the money generated per user or unit. It's a key indicator for a company to evaluate its capacity to optimize its profits.

Average Sales per Customer is a vital CRM metric, indicating customer acquisition and service. It gauges pricing, marketing, assortment, and service efficiency.

Average Session Duration is a metric that measures the average amount of time someone spends on your ecommerce site during a single visit.

Average Session Length measures the average time users spend on your website per session, which is crucial for understanding user engagement in e-commerce.

Average Ticket Count is a key ecommerce metric calculated by dividing gross sales by total units sold in a given period.

Measure service efficiency with Average Ticket Resolution Time. Quantify the time taken to resolve customer support tickets, enhancing service quality.

Backlinks, vital for SEO, are hyperlinks from other sites to yours. They gauge your website's authority and effectiveness of link-building strategy.

Baseline Conversion measures the rate of conversions that occur naturally without any additional marketing efforts, serving as a benchmark for campaign effectiveness.

Baseline sales are the expected sales of a product under normal market conditions without any promotional activities.

A Bid Request is vital in programmatic advertising, as publishers offer ad space to advertisers via Real-Time Bidding, including user, site, and ad details.

Blended CAC is a metric used to understand the overall customer acquisition costs of your ecommerce business, which can help you optimize marketing targets and strategy.

Blended CPA (cost per acquisition) is a metric used to measure the total cost of acquiring a customer across different channels.

Blended ROAS (Return on Advertising Spend) is used to measure the success of an ad campaign that spans multiple types of advertising and/or different channels.

A Blocklist (Blacklist) is a list of entities denied access or privileges due to suspicious or harmful activity.

The bottom line, a critical e-commerce metric, reflects business's overall profitability. It calculates net income by deducting all costs from gross revenues.

Bounce rate is an important metric to measure the effectiveness of a website’s overall performance. It is calculated as the percentage of visitors who leave a website after viewing only one page.

Brand Lift measures the improvement in consumer perceptions and awareness of a brand resulting from a specific marketing campaign or activity.

A Brand Lift Survey measures the effectiveness of advertising by assessing changes in brand awareness, perception, and consideration among the target audience.

Branded traffic refers to website visitors who arrive using terms related to your brand name in search engines.

A Break-even point (BEP) is an essential business metric. In under 100-characters, it's defined as ‘the point when total revenue equals total costs.’

Canceled Orders Rate is a metric that tracks the percentage of orders that are canceled compared to the total number of orders placed.

Cart Abandonment Rate (CAR) in app is the percentage of users who add items to their cart but do not complete the purchase.

Cart Abandonment Rate (CAR) on website is the percentage of digital shoppers who leave without completing their purchase.

Cash Flow is an economic measure of a company's ability to generate and use money. It helps track financial stability, profitability and financial health.

Causal Impact Analysis is a statistical method used to estimate the causal effect of a designed intervention on an outcome.

Churn rate is an important metric that helps measure the attrition or customer loss rate within the ecommerce industry over a specific time period.

Churn Revenue Rate, vital in eCommerce, finds revenue lost from customer churn. It serves as a measure of customer satisfaction and retention strategy success.

Click Fraud is a deceptive practice, inducing fraudulent Pay-Per-Click (PPC) charges in online advertising.

Click Hijacking is an unethical cyber activity of redirecting or stealing user clicks to divert traffic, usually for profit.

Click Rate is the percentage of people who click on a specific link out of the total who view a page, email, or advertisement.

Click redirection in online ads and e-commerce redirects users to different pages. Methods vary based on factors like purpose and technical capabilities.

Click spam in e-commerce involves creating fake traffic by generating fake clicks, often automated, to misrepresent user engagement and inflate advertising metrics.

Click to Install Time measures the duration between when a user clicks on an ad and when they install the app, indicating user intent and app performance.

Click Validation is vital in e-commerce and digital ads, and verifies genuine clicks from fraudulent ones like bots. It Ensures click authenticity and relevance.

Click-through conversion rate is the percentage of users who click on a link or advertisement and complete a desired action.

Click-through rate (CTR) is a metric used in online marketing to measure how many times a user clicks on a specific link or advertisement.

Clicks refers to a digital action where users press a button, link, or element on a webpage causing an action.

Clicks per post refer to the number of times users click on a particular post in an ecommerce environment, offering insights into content engagement.

Assess email campaign effectiveness with Clicks Per Unique Subscribers. Measure customer engagement and marketing strategy success for e-commerce effectively.

Client-side tracking collects user data directly from their browser, capturing interactions and behaviors for analytics and marketing purposes.

Customer Lifetime Value (CLTV) is an ecommerce metric representing the total value of a customer over their entire lifetime with a company.

Cohort analysis dissects data into related groups for in-depth study, revealing patterns across the customer lifecycle and guiding business decisions.

Average the total number of Comments per post on social media to measure customer engagement, reach, and effectiveness of content.

A Control Group refers to a separated, unexposed segment used as a baseline to measure the impact of marketing strategies.

A Controlled Experiment is a type of research where one element is adjusted to identify its impact on the outcome.

A conversion in Ecommerce refers to the process of turning an online website visitor into a paying customer._

It refers to attributing the conversion of a buyer's journey to multiple touch points, explaining each one's efficacy.

Conversion Lift measures the additional conversions generated by a specific marketing action or campaign compared to a control group that did not receive the intervention.

A Conversion Path is a process consumers traverse from awareness to the purchase decision in an online store.

Assess website effectiveness with Conversion Rate. Measure proportion of visitors completing desired actions, optimizing ecommerce strategies efficiently.

E-commerce cost models assess expenses in running an online business, covering production, distribution, marketing, and admin, including fixed and variable costs.

Cost of Goods Sold (COGS) is an accounting metric used to calculate the cost of any goods sold in an ecommerce business.

Cost of Sales (COS) is a key operational metric used in ecommerce to measure the total cost associated with selling a product or service.

Cost per 2-second video view (CPAV) measures how much money you are paying for each 2-second video view in an e-commerce platform.

Cost Per Action (CPA), aka Cost Per Acquisition, measures advertiser expenses for driving user actions, offering insights into campaign effectiveness.

Cost per click (CPC) is a metric used to measure advertising effectiveness and track online marketing success.

Cost Per Completed View (CPCV) is a digital advertising metric that calculates the cost of a single full video view.

Cost per Email Click (CPC) is a useful email metric that measures the price paid to acquire leads or customers via email links.

Cost Per Engagement (CPE) is a metric demonstrating the cost incurred for each interaction a user has with an ad.

Cost per Follower is a metric that measures the effectiveness of social media marketing, allowing businesses to track the cost of acquiring new followers.

Cost per Install (CPI) is a metric used to measure the acquisition cost of a user who installs an app. It captures the cost of campaigns used to acquire users.

Cost per Mille (CPM) is an advertising metric that represents the cost of 1,000 advertisement impressions.

Cost per mille (CPM) is an advertising metric used to measure the cost incurred by an advertiser for 1,000 impressions on an online ad.

Cost per Open (CPO) is an email marketing metric that measures how much you spend to successfully trigger an email open.

Cost per order (CPO) is a metric that measures the cost required to acquire a customer, as well as the efficiency of purchase acquisition efforts.

Cost per Session (CPS) measures the average cost per user visit on an e-commerce website, factoring in all expenses like advertising, SEO, and content marketing.

Cost per subscription/order is the marketing expense divided by the total number of new purchases in a given period

Cost Per Unique Add to Cart is the total ad spend divided by the number of first-time items added to the shopping cart.

Cost per Unique Visitor (CPUV) is a metric that calculates the advertising spend per individual user visiting a site.

Cost Per View (CPV) is an online advertising model where advertisers pay for each video ad view, usually when users watch at least 30 seconds or interact with the ad.

Cost per visit measures how much an advertiser pays for each website visit via various marketing channels. It gauges campaign efficiency and strategy effectiveness.

Track SEO health with Coverage Issues metrics. Measure index problems encountered by Googlebot, ensuring website visibility and ranking optimization.

CPA fraud refers to dishonest actions undertaken to falsely increase the perceived performance of a CPA campaign.

Cross-Device Attribution is a method of determining which marketing strategies influence consumer actions across multiple devices.

Cross-Device Tracking is the process of collecting user-level data as users interact with an application across multiple devices.

CSAT (Customer Satisfaction Score) is a critical indicator that measures a customer's satisfaction with a business service or product.

CTOR is a metric measuring the percentage of email recipients who clicked on a link after opening an email.

A custom attribution model in e-commerce and digital marketing allocates credit for sales based on unique goals and strategies, unlike standard models.

Custom Integrations are tailored connections between software applications designed to meet specific business needs, enabling unique data flows and functionality that standard integrations may not offer.

Customer Acquisition Cost (CAC) is the total cost to acquire a new customer through sales and marketing efforts.

Customer base growth rate is an essential metric for any ecommerce business. It helps gauge the progress of any business by tracking the growth of its customer base.

A Customer Data Platform (CDP) is a centralized software system that collects, integrates, and manages customer data from multiple sources to create a unified customer profile.

Customer Engagement Score (CES) quantifies customer interaction with a service or product, aiding e-commerce in churning prevention and upselling insights.

Customer Retention Cost refers to the total cost that an E-commerce business incurs in retaining its existing customers

Customer Retention Rate (CRR) refers to the percentage of customers a business retains over a specific period.

Daily Active Users (DAU) is a vital metric for e-commerce and digital products, representing unique individuals engaging with a platform within a day.

Daily engagement rate tracks how often a brand's followers interact with its posts, calculated by dividing total likes, shares, and comments by the follower count.

Data Refresh is the process of updating data in a system to ensure it remains current, accurate, and relevant for analysis and decision-making.

Data-driven attribution model assigns conversions to various touchpoints in a customer's journey, aiding in resource allocation for optimal efficiency.

Deep linking is a practice in ecommerce that directs users to a specific web page beyond the homepage via hyperlinks.

Deferred Deep Linking is a method that directs a new user to a specific location within an application after installation.

Self-Serve DSP is an automated, real-time auction platform for digital ad inventory buying based on programmatic ad targeting methods.

Differential Privacy (DP) is an algorithmic strategy to provide privacy assurance and anonymity in statistical databases. It safeguards user data while providing meaningful insights to analysts.

Digital Out-of-home (DOOH), a modern advertising method, employs digital media in transportation hubs, retail stores, and public spaces for dynamic, targeted ads.

A Drip Campaign is a series of automated marketing messages sent over time to nurture leads, engage customers, and guide them through the sales funnel.

Dynamic Links are changeable URLs that direct different users to various locations based on specific criteria.

Dynamic Product Ads (DPAs) in e-commerce automate ad creation, customize ads to user behaviors and demographics, promoting inventory to those who show interest.

A key performance indicator, Early Repeat Rate calculates the percentage of new customers making a second purchase within a specific period.

Earnings Per Click (EPC) is a vital metric for affiliate marketers, revealing the average earnings per click on Pay Per Click (PPC) campaigns or affiliate links.

eCommerce, or electronic commerce, refers to buying and selling goods and services online, offering an alternative to traditional brick-and-mortar commerce.

Ecommerce Conversion Rate (ECR) assesses conversion strategies by measuring the ratio of website visitors who complete desired actions on an e-commerce site.

Get expert insights in our Ecommerce Sessions. Learn proven tactics to increase sales, improve your website, and optimize customer journeys for better results.

Effective Cost per Mille (eCPM)is a measure that expresses the cost-effectiveness of the advertising campaign by comparing different campaigns against each other.

Efficiency Score is a vital metric in eCommerce that measures the operational efficiency of executing online business tasks.

Email Bounce Rate is the percentage of sent emails that fail to reach the recipient's inbox.

Email Click-through Rate measures how many recipients click a link in an email, indicating engagement and helping to gauge the success of an email marketing campaign.

Email Conversion Rate (ECR) is the percentage of recipients who perform a desired action after receiving an email.

Email Deliverability is the ability of an email to be properly received by a recipient's inbox without bouncing or being marked as spam.

Email Engagement Rate is a key performance measure that demonstrates how recipients interact with an email marketing campaign.

Quantify email campaign expenses with Email Marketing Costs metric. Include mailing services, software, labor, and transaction fees for budget optimization.

Emails per Subscriber (EPS) helps measure the number of emails sent to each customer of an ecommerce store over a period of time.

Engagement Rate in e-commerce and digital marketing measures total engagement (likes, shares, clicks, etc.) to reach or followers, revealing brand effectiveness.

Engagement Rate per Post is a key social media metric that measures the amount of interaction a specific post receives, indicating user involvement.

Equal Attribution is a model that evenly distributes credit for a sale to all touchpoints in a conversion path.

Exit rate is the percentage of visitors who leave your website from a specific page, after potentially browsing multiple pages during their session.

ETL extracts data, transforms it, and then loads it into databases or warehouses for analysis, reporting, or application use, vital for BI and analytics.

First Party Data is data collected directly from a company's own audience through interactions on its websites, apps, and other owned channels, offering valuable insights for personalized marketing.

First Response Time, in ecommerce, is the duration, typically measured in hours or minutes, between a customer's query or request and when the company provides an initial response.

First-Contact Resolution Rate (FCRR) measures the ability of customer service to resolve customer issues during the initial interaction.

First-Touch Attribution assigns 100% revenue credit to the first encounter enabling a customer’s conversion.

Followers churn rate is an important metric for measuring customer retention on social media - understand why, and how to optimize it!

Fractional Attribution is a marketing analytics model which allocates credit across multiple touchpoints in the customer journey.

Optimize ad exposure with Frequency Capping. Limit ad displays to users within a specific timeframe, enhancing advertising effectiveness and cost savings.

Track funnel drop-off rate, an essential e-commerce metric. Measure customer retention and store performance through each sales funnel stage efficiently.

Geo Testing is an approach to gauge the geographical interaction of users towards a product or service. It aims at examining different versions of a website to distinct geographies to measure its effectiveness.

Geofencing is a geo-targeting approach, leveraging GPS to define geographic boundaries for marketing purposes.

The Google Advertising ID (GAID) is a unique string aiding in mobile app user identification for advertising purposes.

Gross margin is the percentage of total sales revenue that a company retains after incurring direct costs associated with producing goods and services it sells.

Gross Merchandise Volume (GMV) measures the total value of products sold on an e-commerce platform within a specified period, crucial for assessing business growth.

Gross profit is the net sales revenue of an ecommerce company after the subtractive direct cost of goods sold (COGS).

Gross profit margin is vital as it provides insights into the company's profitability and efficiency in producing and selling its goods.

The Gross Rating Point (GRP) measures the exposure level of advertising, quantifying the total delivery or coverage of a media schedule by a target audience.

Gross Sales is the total revenue in a specific period before any deductions related to returned goods and discounts.

Guest Checkout is a feature in online shopping that allows customers to make purchases without registering an account.

Hard Email Bounce is Permanent delivery failure of emails due to invalid addresses & Soft Email Bounce isTemporary email delivery failures due to recipient's mail server issues.

Hold rate is the percentage of customers who add items to their cart but then abandon it without completing the purchase. It is calculated by dividing the number of abandoned carts by the total number of carts created.

A holdout test evaluates the effectiveness of marketing activities by comparing results from a control group not exposed to the campaign.

The Identifier for Advertising (IDFA) is a unique identifier assigned to a device by Apple for tracking advertisements.

Identifier for Vendor (IDFV) is a unique, device-specific string identifier assigned to an app by Apple, representing the app provider, aiding in user behavior analysis and aiding ad delivery without infringing on user privacy.

Impression fraud is a dishonest practice that generates artificial views of an ad by using automated bots or low-cost labor.

Impressions measures the number of times an advertisement is seen in digital channels, helping marketers determine how effective their campaigns are.

Impressions per post gauge social media content performance, aiding in ROI optimization for e-commerce by assessing post relevance alongside other metrics.

In game purchases let players buy virtual items within video games, using real currency or digital credits, This strategy drives revenue in free-to-play games.

In-app bidding, or mobile header bidding, enables app publishers to auction ad space to multiple advertisers simultaneously, promoting fair competition.

In-app header bidding is a programmatic advertising strategy for mobile apps that enhances ad monetization and inventory filling.

In-app purchase (IAP) allows users to buy digital goods within a mobile app, enhancing user experience by unlocking new features, content, or ad removal.

Assess marketing effectiveness with Incremental Conversion. Measure uplift in sales or conversions from campaign changes and business strategies.

Incremental Conversions are the extra conversions caused by a particular marketing action beyond the baseline activity.

Incremental Impact measures the additional value or outcomes directly attributable to a specific marketing action, beyond what would have occurred naturally.

Boost your bottom line with the Incremental Revenue. Measure additional earnings from increased sales and optimize your business strategies effectively.

Measure marketing effectiveness with Incremental ROI. Compare additional profit to spending for data-driven strategic decisions and resource allocation.

Incremental Sales Lift measures the additional revenue generated by a marketing campaign, revealing its effectiveness in boosting sales for an ecommerce business.

Incrementality Attribution measures the additional conversions or outcomes directly attributable to a marketing activity by isolating its true impact from other influencing factors.

Incrementality Measurement is the process of assessing the effectiveness of a marketing campaign by determining the extra value it generates.

Incrementality Test Duration refers to the length of time required to run a valid auction business incrementality test.

Quantitatively assess marketing impact with Incrementality Testing. Compare consumer behavior between controlled and test groups for campaign effectiveness.

Install fraud, prevalent in ecommerce, involves manipulating app installation data using bots or false attribution methods to inflate download numbers.

Beware of Install Hijacking in mobile apps. Unauthorized redirection skews attribution data, affecting advertising models for e-commerce businesses.

In the expanding digital realm, knowing your install referrer is vital. It tracks where users install apps from, be it search, promotion, or other sources.

Integrated Marketing combines multiple marketing channels and strategies to deliver a unified and consistent message across all platforms, enhancing brand coherence and effectiveness.

In online advertising, interstitial ads occupy the entire screen during transitions on mobile apps or websites, aiming for maximum user attention.

Inventory turnover rate, a vital KPI in retail, measures inventory management efficiency and revenue generation speed, revealing sales performance insights.

The K-Factor in e-commerce measures viral growth by assessing how many referrals each user generates, helping gauge the 'infectiousness' of digital products.

Key Performance Indicator (KPI) is a measurable metric that evaluates effectiveness in achieving specific goals.

SEO keyword rankings indicate a webpage's position in search results for a query. Tracking and optimizing them enhances visibility and boosts conversions.

Analyze user journey with the Last Non-Direct Click Attribution model. Attribute conversion credit to the last channel before purchase, excluding direct traffic.

Last-Touch Attribution is an attribution model crediting the final touchpoint prior to conversion for a customer's purchase decision.

Lifetime Value (LTV) in e-commerce measures average customer relationship duration, crucial for CRM decisions, revealing loyalty and retention insights.

Lift Analysis is an insightful ecommerce metric that measures the direct impact of a specific marketing campaign on consumer response.

Likelihood to Purchase is an e-commerce metric predicting the probability of prospective customers buying a product.

Analyzing the Likes Per Post metric can help improve eCommerce engagement by tracking post performance and measuring customer reach.

Limit Ad Tracking is a privacy feature that allows users to restrict advertisers from collecting and using their data for targeted advertising purposes.

A marketing attribution model that evenly distributes credit among all touchpoints a consumer interacts with before conversion.

Link Tracking is a marketing and analytical tool used to monitor and assess the effectiveness of various online marketing campaigns.

Track the number of lost customers and understand why they are leaving your brand to increase retention rates.

In e-commerce, grasping success metrics is vital. The LTV:CAC ratio, often neglected, compares customer lifetime value to acquisition cost, revealing customer worth.

Macro Conversion is a key completed activity on a website that directly contributes to the business's success.

Marketing automation streamlines tasks, enhances efficiency, and boosts revenue through various channels, providing valuable insights for decision-making.

Optimize marketing effectiveness with strategic Budget Allocation. Dynamically distribute resources across channels for market trends and consumer behavior.

Marketing Effectiveness is the measure of how marketing efforts directly contribute to enhanced sales performance.

Marketing Experimentation is the empirical process of testing and analyzing marketing strategies to optimize performance.

Marketing Mix Analysis is the process of measuring the effectiveness of the marketing mix - product, price, place, and promotion.

Marketing Mix Metrics in e-commerce analyze the four key elements—product, price, place, and promotion—to assess and refine marketing strategy for improved outcomes.

Marketing Mix Modeling (MMM) is a method that helps quantify the impact of different marketing inputs on sales and profits.

Marketing Mix Optimization (MMO) is the process of adjusting marketing elements to achieve optimum business results.

Marketing Spend Forecasting is a predictive method of budgeting to maximize advertising returns on investment (ROI).

The Sum of Marketing Team Salary metric is an important cost metric for measuring how much a company spends on its marketing team.

MAPE (Mean Absolute Percentage Error) quantifies a forecasting model's accuracy by showing error as a percentage of actual values, offering a clear view of prediction performance.

Media Efficiency Ratio (MER) is a metric that quantifies advertising campaign profitability by examining its return on investment.

Media Mix Modeling quantifies marketing ROI by analyzing historical data to assess the impact of various channels, aiding in forecasting future strategies.

A Mediation Platform is a digital solution that helps manage online ad space, optimizing ad revenue via demand sources.

MMM Data Integration involves amalgamating and analyzing sales data and marketing efforts to improve business outcomes.

MMM Data Sources are statistical metrics utilized in marketing mix modeling for e-commerce data analysis.

The Marketing Mix Model (MMM) evaluates the impact of marketing campaigns, aiding in optimizing spending and maximizing ROI for future initiatives.

MMM Reporting is a statistical tool used to measure and predict the impact of marketing tactics on sales.

MMM Time Series Analysis is a method that evaluates trends and cycles in historical marketing data for strategic planning.

MMM Variables (Marketing Mix Modeling Variables) are data elements used to measure marketing effectiveness in ecommerce.

Mobile Ad Fraud is a deceptive tactic employed to siphon advertising budgets in mobile advertising ecosystems.

Mobile Attribution monitors and measures a user’s activity on marketing channels through a mobile device.

Mobile bounce rate is the percentage of mobile users who leave an ecommerce website after viewing only one page on their smartphones.

Mobile Conversion Rate (MCR) is the percentage of mobile visitors who perform a desired action on your ecommerce site.

Mobile malware is a malignant software developed intentionally to compromise mobile devices, software, or applications. The intrusion of this potentially hazardous program could result in data loss, unauthorized access, or malicious functionality.

Mobile marketing engages users on handheld devices, driving e-commerce sales and website traffic. It's integral to multichannel campaigns for brand engagement.

A Mobile Measurement Partner (MMP) is a third-party data provider that monitors and measures user interaction and attribution in mobile applications.

Mobile revenue share refers to the percentage of an ecommerce business's total revenue that is generated through mobile devices.

Monthly Active Users (MAU) is an ecommerce metric that counts unique users engaging actively on a site each month.

Monthly Recurring Revenue is a predictable income generated from an established customer base in any given month.

Multi-Touch Attribution (MTA) is a method for tracking users’ engagement across various touchpoints in their purchasing journey.

The Multi-Touch Attribution (MTA) Model is a strategy in marketing that assigns credit to all digital touchpoints that contributed to a sale.

Multi-Touch Attribution Reporting (MTAR) is a tactic used in marketing analytics to track customer journey efficiently.

A Multichannel Video Programming Distributor (MVPD) is a service that provides multiple television networks or channels to its subscribers.

Native advertising is a paid marketing strategy wherein ads mimic the look, feel, and function of organic content.

Native Integrations are built-in connections between software applications that enable seamless data exchange and functionality, enhancing system interoperability and user experience.

Net Promoter Score assesses customer loyalty by asking how likely they are to recommend a business. It categorizes customers into Promoters, Passives, and Detractors.

Net Revenue refers to a company's total sales earnings after deductions of discounts, returns, and allowances.

Net Revenue Retention (NRR) measures the changes in recurring revenue over a given period for existing customers.

The New & Repeat Customers Ratio is an important CRM metric that helps understand how your eCommerce business is maintained by focusing on either attracting new customers or retaining existing ones.

The new customers metric assesses first-time purchases. Essential for CRM, it measure acquisition success, marketing performance, and outreach effectiveness.

The number of customers who made a purchase on their first visit to the site can be an indication of overall success and customer engagement.

Non-Incremental Conversions are sales or actions that would have occurred regardless of specific marketing efforts, not directly driven by the campaign.

Normalization is a database design process that organizes data into tables to minimize redundancy and dependency, enhancing data integrity and efficiency.

Normalized Root Mean Square Error NRMSE quantifies the accuracy of a predictive model by normalizing the Root Mean Square Error, making it easier to interpret and compare.

Enhance mobile monetization with Offerwall features. Engage users, offer incentives, and drive in-app purchases effectively in e-commerce and digital marketing.

Offline Attribution is a marketing approach that acknowledges and tracks offline conversions resulting from online efforts.

Open rate is a vital email marketing metric showing the percentage of recipients who opened a given email.

Opens per subscriber is the average number of times your subscribers open each of your emails. Understand its importance and learn how to improve it and which factors impact the metric.

Order volume refers to the total number of customer orders an ecommerce business receives in a defined timeframe.

Organic CTR is an SEO metric used to measure the percentage of users who click on a search engine result when they conduct an organic search.

Organic Impressions measure reach and engagement on social media through number of views generated without spending money.

Organic Impressions in Search allows you to track how often your website appears in search engine results.

Organic Reach is a measure of how many people saw your post on social media without the help of advertising.

Organic search traffic refers to the users who land on a webpage using a search engine like Google, not through paid advertising.

Organic Visibility measures how visible a website is in organic search results when a related query is entered.

OTT in eCommerce delivers product content directly to consumers over the internet, bypassing traditional retail. It offers a personalized shopping experience.

Owned media is an advertising strategy, where a company uses its digital properties to promote its brand or product.

Track user engagement with Page Scroll Depth. Measure scrolling behavior for insights into content effectiveness and site usability on eCommerce platforms.

Pages per session, also known as page depth, measures the average number of pages viewed by a visitor during a single online browsing session.

Track website performance with Pageviews. Measure total views to gain insights into user engagement and the effectiveness of a website accurately.

Measure brand awareness with Paid Impressions. Track ad appearances on web pages and user feeds to optimize traffic campaigns and social media strategies.

Paid Media involves paying for advertising space or promotion to reach a wider audience, including search ads, display ads, social media ads, and sponsored content.

Paid reach is a vital e-commerce metric that gauges the unique viewership of your ads. Tracking this figure aids optimization and analysis of ad performance.

In digital marketing, paid search (PPC) involves advertisers paying for each click on their online ads, commonly offered by search engines like Google.

Pay-per-Click (PPC) is an internet marketing model where advertisers pay each time a user clicks on their online ad.

A Paywall is a feature implemented to restrict access to digital content, requiring users to pay for access.

A phone farm is a collection of mobile devices used to generate passive income by running apps, games, or performing tasks that reward users with money or points. Often used for ad views, mining, or testing apps, phone farms can be set up with multiple phones or tablets to maximize earnings.

A Position Based Attribution Model credits both the first and last touchpoints in the buyer's journey with the most influence, gently acknowledging the intermediate touchpoints.

Post-Purchase Email Engagement is the interaction a consumer has with emails from a brand after buying its product.

Post-purchase email engagement is about sending targeted emails to customers after a purchase, to strengthen relationships, gather feedback, or promote additional products and services.

A Post-Purchase Survey collects feedback from customers after a purchase to gauge satisfaction, identify issues, and improve future customer experiences.

Postback URL enables third-party servers to relay user actions, like app installs or form submissions. It ensures accuracy by avoiding cookie-based tracking.

Pre-Post Analysis is a method of comparing the performance of an ecommerce website before and after making changes.

Predicted Lifetime Value (pLTV) is an estimation of the future net profit from a customer throughout their lifetime relationship with a business.

Premium Video on Demand (PVOD) offers early access to movies before regular VOD platforms, bridging cinema and digital trends with higher-priced releases.

Price elasticity of demand (PED) measures how product demand changes with price variations, calculated as the percentage change in demand relative to price change.

Privacy Set Intersection (PSI) is a cryptographic technique that assists in secure multi-party computations.

Privacy-preserving technologies (PPTs) safeguard sensitive data while maintaining its utility, vital for protecting information during storage or transit.

Private Marketplace (PMP) is a closed digital ad platform where premium publishers invite specific advertisers, ensuring better control and ad quality.

Probabilistic modeling analyzes uncertainties in outcomes, aiding in understanding customer behavior, sales forecasting, and decision-making in e-commerce.

Programmatic advertising involves the automated purchasing and selling of online advertisements in real-time.

Programmatic Digital-Out-Of-Home (pDOOH) is the automated buying and selling of outdoor advertising space in real-time.

In e-commerce, publishers distribute product/service content to consumers. They range from advertisers to affiliates, pivotal for visibility and influencing purchases.

Purchase Frequency measures how often a customer makes a purchase within a specific period, indicating customer loyalty and engagement.

A push notification is a brief alert or message sent to a device's notifications bar without user initiation.

Quality score assesses ad campaign effectiveness on eCommerce platforms by evaluating ad, keyword, and landing page quality. It ensures relevant ads for users.

Randomized Controlled Trial (RCT) is a research strategy where participants are randomly assigned to two different groups to test a variable's effect.

"Reach per Post" is a metric that shows how many unique users have seen a single social media or website post.

Real-time bidding (RTB) is an automated auction where ads are bought and sold instantly, allowing advertisers to optimize strategies based on performance.

Receipt validation refers to confirming the authenticity of a purchase transaction to inhibit fraudulent activities.

Referral rate is a crucial metric for e-commerce businesses, as it helps to gauge the effectiveness of referral marketing campaigns and the potential of existing customers to attract new ones.

Referral traffic drives qualified visitors to your e-commerce site from direct links on other platforms, boosting leads and customer acquisition.

Regression Analysis is a statistical method used to examine the relationship between one dependent variable and one or more independent variables, aiding in forecasting and decision-making.

Remarketing is the strategic process of reaching past website visitors to encourage transaction completion.

Repeat Customer Rate (RCR) is the percentage of customers who make a subsequent purchase from an online store.

How important are repeat customers for ecommerce businesses? Discover the formula, example, why it’s important and learn how you can improve it.

Repeat Purchases Rate measures the success of a company in retaining customers, with the number of repeat purchase customers divided by total customers.

Repeat visits are when users return to an e-commerce store, reflecting customer loyalty and interest indicates marketing effectiveness and customer satisfaction.

Replies to Reviews%, Replies to reviews provide insights into the level of customer care of an ecommerce store—find out its importance and how to improve it.

Retention rate in e-commerce indicates the percentage of retained customers over time, reflecting loyalty, satisfaction, and engagement effectiveness.

Optimize ad spend with Return on Ad Spend (ROAS). Measure advertising campaign effectiveness, maximize returns, and identify successful channels efficiently.

Measure investment effectiveness with Return on Investment (ROI). Evaluate business activities and digital marketing profitability for e-commerce success.

Return rate is the percentage of products returned by customers relative to the total number of items sold.

Returned customers are a vital CRM metric, that tracks repeat purchases. They gauge loyalty, aid in engagement strategies, and boost e-commerce profitability.

Revenue, in the simplest terms, is the total earnings generated from a business's core operations before any costs are deducted.

Revenue Churn Rate measures changes in a business revenue from existing customers, indicating the amount of lost business due to customer attrition.

RFM (Recency, Frequency, Monetary Value) is a key ecommerce metric indicating customer behavior. It highlights likely buyers. RFM's "Can't Lose Them" gauges once regular but now absent customers, aiding ecommerce in customer retention or recall.

Sales Attribution identifies and assigns value to the marketing touchpoints that lead to a sale, helping to understand the effectiveness of each interaction in the customer journey.

Sales tax is a government-imposed charge on goods and services, varying by jurisdiction. In e-commerce, online retailers ensure compliance with tax laws.

The Saturation Effect occurs when the effectiveness of a marketing campaign diminishes as the target audience becomes saturated with repeated exposures.

A fraudulent activity where fake engagement events are created in mobile apps without actual user interaction.

Search engine rankings are the positions that websites occupy in search results when specific keywords are queried.

Seasonality adjustment smooths out cyclical patterns caused by changing seasons, ensuring consistent data for accurate analysis across different time frames.

Second Party Data is user data shared directly between trusted partners, offering valuable insights that complement a company's own first-party data for improved targeting and personalization.

Segmentation Analysis divides a market into distinct groups based on characteristics or behaviors to tailor marketing strategies and improve targeting.

A Self-Attributing Network (SAN) is an ad platform that tracks conversions and attribution internally, like Google Ads and Facebook, mapping customer journeys.

Server side tracking collects user data directly from the server, offering more accurate and secure data than client-side tracking.

Server-to-server is a technology and process in which two servers communicate directly without any user interference.

In e-commerce, Sessions tracks a user's interactions within 30 minutes. It includes browsing, cart activity, purchases, and feedback, identified by a browser cookie.

Share of Email Traffic is a vital e-commerce metric which provides insight into the effectiveness of email campaigns compared to other traffic sources.

Share of Paid Traffic is a metric used to easily understand how much traffic the website receives from paid marketing channels.

Share of Social Traffic gauges the influence of social media on website traffic. Knowing this metric increases the effectiveness of social media campaigns and helps businesses leverage social media to its full potential.

Analyzing social media behavior is an essential part of understanding customer engagement. Insight into how users interact with your posts on Twitter, Facebook and other social networks gives you a window into what resonates with your customer base.

SKAdNetwork (SKAN) is Apple's privacy-centric tool for attribution of mobile app installs and related events.

Skim Pricing involves setting a high initial price for a new product to maximize profits from early adopters before gradually lowering the price over time.

Obtain insights into your company’s social media costs to keep track of budgeting and maintain improved spending performance.

Social Media CPM is a metric that measures the cost of 1000 impressions of a paid publication in social media. This metric helps you compare the cost of a paid publication in different networks.

Social media engagement is the interaction that occurs on social media platforms between brands and their consumers.

Software Development Kit (SDK) is a set of software tools used to develop applications for specific platforms.

Spam Complaint Rate is a metric that measures how often email subscribers complain about receiving emails.

Split Testing, compares two versions of a webpage, email, or ad to determine which performs better based on user interactions, by splitting traffic between a test group and a control group.

Subscriber growth rate is an important metric used to measure the success of an ecommerce business by tracking the rate at which new customers join the company’s subscription service.

Track Subscribers List Growth Rate for email marketing success. Reflects list promotion effectiveness and audience building for increased conversions.

SVOD is a subscription model where users pay a fee for unlimited access to digital content like TV shows and movies, offering on-demand viewing on any device.

A Supply-side Platform (SSP) is a technology platform enabling online publishers to manage advertising inventory, fill it with ads, and generate revenue.

The Synergy Effect occurs when the combined impact of multiple marketing efforts exceeds the sum of their individual effects, enhancing overall campaign effectiveness.

Talk Rate is the ratio of comments to followers, used as an indicator of audience engagement on social media.

Temporary Attribution: The measurement of how specific marketing efforts contribute to sales in a short-term span.

Test and Control methodology is an analytical process used to measure the effectiveness of changes in ecommerce settings.

A Test Group is a segment of the target audience exposed to a specific marketing campaign or intervention to measure its impact, compared to a control group.

Third Party Data is aggregated user information collected by external organizations, providing broad audience insights to enhance targeting and expand market reach.

Time of Inactivity measures how long a user remains dormant on a website or app. It's an engagement indicator; longer inactivity suggests lower engagement.

Measure user engagement with Time on Page Metric. Gain insights into page effectiveness and identify areas for improvement in website experience.

Time on Site (TOS) is the average duration visitors spend on an e-commerce site before leaving, vital for assessing user engagement and site effectiveness.

Time Series Forecasting predicts future values based on historical data trends, patterns, and seasonal variations to aid in planning and decision-making.

Time to Convert' (T2C) is a critical ecommerce metric measuring the duration taken by a visitor to transform into a paying customer.

Time-decay attribution is a multi-touch attribution model that assigns more credit to touchpoints closest to conversion.

Total Ad Spend gauges advertising expenditure in e-commerce. It encompasses costs from various channels, offering insights for future investment decisions.

Total Comments is an important social media metric that measures the number of comments on a post or piece of content, helping to measure user engagement and opinion.

Total Email Clicks measure the success of your email campaigns by tracking the number of times users clicked on any link in your email.

Total Email Opens measures how many times emails sent out by an ecommerce business have been opened by recipients.

Total email sent measure the volume of emails dispatched in a campaign, aiding marketers in assessing outreach campaign success and adjusting strategies.

Total Followers is a metric used to track how many users have chosen to follow a company’s social media postings.

Total Impressions is a metric for measuring how many times people saw a piece of content. This helps to measure how impactful a message is.

Total Likes is an important Social Media Metric used to measure the total count of Likes a page receives on multiple formats of media.

Monitoring total marketing costs is a key metric to gauge the effectiveness of marketing channels and identify potential cost savings.

Track email opt-ins with Total Opt-Ins in period. Measure campaign effectiveness and attract new customers to your e-commerce business efficiently.

Total Organic Traffic is an SEO metric that measures the number of visits to a website from organic search.

Total posts in period is a social media metric used to determine the amount of content posted in a certain period of time.

Total Reach is the sum of people who have seen your content, making it an essential social media metric for measuring the success of your online campaigns.

Total revenue in e-commerce reflects business financial health, covering sales income. It's crucial for gauging overall business growth and performance.

Understand the impact of your content on social media with Total Shares: measure, analyze, and improve engagement of posts to maximize reach.

Total Subscribers is the total number of email addresses in a list, used to measure the power of email marketing campaigns.

Total subscription sales is an ecommerce metric that measures the total revenue generated from a subscription product or service in a set time frame.

Total Traffic from Social Media is an ecommerce metric that shows the number of visits from social media to a website or app.

Measuring the number of unique email clicks allows for a more accurate assessment of the impact of an email campaign.

Touchpoint analysis is a method to track and assess where and how customers interact with a brand during their buying journey.

Touchpoint Interaction Analysis (TIA) is the method of understanding a customer's interaction across various touchpoints in ecommerce.

Touchpoints are avenues or interfaces where customers interact with your brand during their buying process.

The tracking parameters refers to the specific identifiers added to a URL that communicates vital information about the consumer journey and digital marketing efforts.

A Tracking Pixel is a tiny snippet code embedded in emails or web pages to collect data on user behavior, such as opens, clicks, and conversions, enhancing marketing analysis.

Traffic from Paid channels is the amount of visits a website receives from paid marketing channels that help measure the efficacy of said campaigns.

Traffic Share of Market refers to the percentage of overall website visitors that a specific website or business captures within a particular market.

A treatment group is a quantifiable set of users in an A/B testing scenario, exposed to a particular variable or change.

Transactional Video on Demand (TVOD) allows users to pay for individual pieces of content, such as movies or TV episodes, rather than subscribing to an entire service.

U-shaped attribution is a marketing term that refers to attributing 40% of conversion credit to the first and last user engagement, with the remaining 20% dispersed amongst other touchpoints.

Unfollows are the instances when users choose to stop receiving posts/updates from a particular social media account or ecommerce company.

Uninstalls in e-commerce signify users removing an app, indicating satisfaction or dissatisfaction. High rates may signal issues or better alternatives.

Uninstall Rate refers to the percentage of users who remove an ecommerce app from their devices after installing it.

Unique Livestream Viewers are distinct individuals who watch an online live event on a specific platform.

A Unique Value Proposition (UVP) is a clear statement, often not more than 100 characters, that conveys unique benefits customers get from your product/service, not offered by competitors.

Units per Transaction (UPT) is an ecommerce metric that measures the average number of items purchased in a single transaction.

Universal links seamlessly redirect users from web browsing to app usage, enhancing user experience by offering a unified link across iOS devices.

Unsubscribe Rate is a metric that measures the percentage of subscribers who have unsubscribed from email distributions.

The Urchin Tracking Module (UTM) is a method utilized for tracking the detailed source of website traffic in Google Analytics.

User Acquisition (UA) is a digital marketing strategy where e-commerce focuses on attracting, onboarding, and converting new users into engaged, loyal customers.

User Level Tracking collects detailed data on individual user behaviors and interactions across multiple touchpoints, providing personalized insights and improving marketing strategies.

In eCommerce, user loyalty, or customer loyalty, reflects customers tendency to return for repeat purchases, User loyalty is vital for long-term business health.

User Retention Rate is a measure of how long customers remain actively engaged with an ecommerce business. It is an important metric for tracking customer loyalty and longevity.

Video on demand (VOD) enables users to watch content at their convenience, revolutionizing telecasting with platforms like Netflix, Amazon Prime, and Hulu.

View Through Attribution measures the impact of ad impressions that did not result in immediate clicks but later led to conversions.

View-through rate (VTR) is the percentage of users who view an ad and perform a desired action afterwards.

The Viral Coefficient reflects the number of fresh customers that a single existing customer can bring to an eCommerce business in a given cycle.

Viral Impressions measure how often content is viewed through social shares, helping businesses track reach, engagement, and campaign effectiveness.

Viral reach is a metric of social media performance used to gauge how many times your content has been seen due to someone sharing it.

Visits Conversion Rate (Visits CR) is the ratio of visits that result in completed transactions to total site visits.

Visits per user is an ecommerce metric that calculates the average number of visits that each unique user makes to a website.

Analyze user engagement with Visits per Visitor. Measure average website accesses per user, indicating customer loyalty and engagement levels effectively.

A Walled Garden is a closed digital ecosystem where the operator controls user interaction, content, and functionality.

Web attribution is the process of determining the marketing channels that contribute to a sale or conversion.

The web to app conversion rate is vital for e-commerce businesses. It shows how many website visitors opt to download the mobile app, indicating user preference.

Webhooks, or HTTP callbacks, are automated messages in e-commerce triggered by specific events, delivering real-time data between apps or websites via HTTP POST.

Measure website effectiveness with Website Traffic. Track visitors to assess content, campaigns, and performance for optimization and increased reach.

Weekly Active Users (WAU) tracks user engagement in e-commerce and digital media user engagement over a week based on platform actions like app usage or purchases.

Weighted Attribution is a method of marketing ROI measurement that assigns varying values to marketing touchpoints based on their relative relevance and importance.

Optimize multimedia ad placements with the White-label DSPs. Customize, manage, and automate digital advertising across diverse platforms effortlessly.

Zero Inventory is a retailing model where sellers only purchase products after the customers have made their orders.

Zero marginal cost is the concept that the cost of producing one unit of production is zero, resulting in unlimited potential profits.

A Zero-Sum game is a mathematical representation of a situation where any gain of one participant equals the loss of the other(s).

Zero-party data is information provided directly by customers about their motives, interests, and preferences.

ZMOT (Zero Moment of Truth) refers to the initial phase where a consumer engages with brands online prior to purchase.