In the ever-evolving world of ecommerce, businesses are always looking for innovative ways to connect with customers and drive sales. One powerful tool that has gained significant traction in recent years is SMS marketing. As we dive deeper into the digital age, SMS marketing continues to emerge as a dominant force in the ecommerce landscape, offering unprecedented engagement and conversion rates.
Juniper Research predicts that SMS marketing will be a jaw-dropping $70 billion industry by 2025, showcasing its incredible potential for businesses all over the globe.
But let’s face it—many ecommerce brands still have a tough time crafting an all-encompassing SMS strategy that truly boosts engagement and conversion for their campaigns. Some easily avoidable pitfalls include:
- Sending one-size-fits-all messages to every subscriber (yawn!)
- Ignoring the customer lifecycle in SMS marketing
- Going overboard with promotional content
Newsflash, marketers! Bombarding customers with generic offers via SMS just won’t cut it. To bridge this gap, it’s time for ecommerce marketers to roll up their sleeves and start experimenting with fresh trends and strategies.
In this blog post, we’ll explore the latest innovations in SMS marketing, discuss how they are transforming the ecommerce landscape, and share insights from industry leaders to help you harness the full potential of this powerful communication tool.
1) Say ‘Hello’ to Personalization
Did you know that, sending just three or more relevant and purposeful texts can skyrocket your conversion rates by a whopping 328%?
Now, we know most brands believe that adding a subscriber’s name to a message counts as personalization. But let’s be real—in today’s competitive landscape with sky-high CAC, we need to step up our game.
To truly captivate your audience, craft messages based on customer data and insights. This way, you’re making the content more relevant and engaging.
Imagine sending messages that are personalized to each of your customers, making them feel special and understood. Creating unique SMS experiences for each customer not only boosts engagement rates but also drives conversions.
In a nutshell, personalized SMS marketing is your ticket to building stronger connections and nurturing long-lasting relationships with your customers.
2) Let’s Automate and Elevate!
90% of SMS messages are read within 3 minutes of being delivered. This makes it an ideal medium for time-sensitive offers and flash sales. But let’s be honest—nailing that sweet spot of reaching your target audience’s inbox with the perfect offer at the perfect time can be a bit of a challenge sometimes.”
Enter the age of automation, the game-changer in SMS marketing!
This cutting-edge trend is transforming how businesses strategize their marketing approach. Automation empowers you to send personalized and targeted messages to specific customer segments, resulting in sky-high engagement and conversion rates.
With automation at your fingertips, you can set up triggers and workflows that send SMS messages based on customer actions, behaviors, and preferences. This means reaching out to your customers at the perfect moment with the perfect message, making SMS marketing more relevant and effective than ever.
By embracing automation in SMS marketing, you’ll not only improve customer engagement but also propel your business to new heights. Timely, personalized messages foster a deeper, more meaningful relationship between your business and your customers.
Continue reading: SMS Marketing for Shopify: 11 Apps You Need Now!
3) Meet Your New BFF: AI-Powered Chatbots
Oracle has revealed that a almost 80% of businesses are planning to use chatbots for customer interactions—and a lot of that action is happening via SMS.
Surprised?
Well, let’s break it down. Here are the top three ways customers are using SMS today:
- tracking product deliveries (75%)
- checking order status and confirmations (65%)
- and scheduling reminders (46%)
The best part is that most queries related to tracking and delivery can easily be tackled by chatbots, freeing up your precious time and resources. Moreover, chatbots are always there for you, 24/7! They make round-the-clock support a breeze, helping businesses communicate more efficiently and effectively with their customers.
Thanks to some fancy tech like machine learning and natural language processing, chatbots have got what it takes to comprehend customer questions and whip up personalized responses.
As AI technology gets smarter, chatbots are set to become the hottest trend in SMS marketing. These AI-powered buddies give businesses the chance to create more conversational and interactive experiences for their customers.
4) Lights, Camera, MMS!
Move over, to plain text messages! MMS (Multimedia Messaging Service) is stepping into the SMS marketing spotlight. MMS lets you create dynamic and interactive SMS campaigns by adding images, videos, and audio messages to your texts. Now that’s what we call a visual treat for your customers!
Research by Vibes showed that MMS messages can generate up to 30% higher click-through rates compared to standard SMS messages.
Multimedia content helps your business stand out from the crowd and makes your SMS messages more memorable. Plus, MMS lets you convey more information concisely and visually appealingly, so customers can quickly grasp and remember your message.
By harnessing the power of MMS, you can craft SMS marketing campaigns that keep customers engaged and drive higher conversion rates. MMS is the cherry on top of any SMS marketing strategy, giving businesses the power to create immersive and interactive experiences that boost customer engagement and fuel business growth.
5) Focusing on Mobile Wallets
Mobile wallet integration is making waves in the SMS marketing world, as businesses aim to create a super convenient and seamless shopping experience for customers. By marrying SMS marketing with mobile wallets, businesses pave the way for customers to make purchases using their mobile devices in a snap.
Let’s look at a few drivers for customers to trying mobile wallet:
- 30% customers would try it if they would get better promotions and offers
- 27% believe that it would their life easier by organizing things like offers/coupons, loyalty cards
- 13% think that it will enhance their experience with favorite brands & companies
Now imagine sending offers and coupons straight to your customers’ mobile wallets via SMS messages. It’s like handing them the key to unlock amazing deals and effortless purchases.
This integration creates a smooth shopping experience that boosts customer engagement and sales. So, if you’re looking to amp up your SMS marketing strategy, mobile wallet integration is your secret weapon to drive customer loyalty and business growth.
6) Integration Nation: Connecting Channels
In the quest for cohesive and effective marketing strategies, businesses are increasingly integrating SMS marketing with other channels like customer loyalty programs, email and social media. By weaving SMS marketing into a larger marketing tapestry, businesses can reach customers through multiple touchpoints, crafting a more comprehensive and personalized experience.
Picture this: a customer receives an SMS promotion, and then they’re retargeted through email or social media with additional offers or follow-up messages. This multi-channel approach helps businesses create a unified and powerful marketing strategy that maximizes the impact of each customer touchpoint.
Here’s a pro tip from an ecommerce email marketing expert, Konrad:
Today almost 50% of shoppers say they would join an SMS loyalty program if they could get deals, coupons, or flash sales in exchange.
So, get ready to embrace the integration of SMS marketing with other channels as an essential ingredient for building a stronger brand and driving higher engagement rates.
7) Roll Out the Red Carpet for Rich Media
As an up-and-coming SMS trend, businesses are expected to embrace rich media like images and videos in their messaging. Adding these eye-catching visual elements to your SMS campaigns will make your messages more engaging and memorable, helping them shine in a sea of competitors.
Rich media content like images and videos in SMS marketing can drive up to 15% higher click-through rates compared to standard text-only SMS messages
It can grab customers’ attention and offer a more immersive, interactive experience. With smartphones and mobile devices getting smarter by the day, customers can easily receive and view rich media content.
So, it’s time to make rich media the star of your SMS marketing show, empowering you to create high-impact, engaging campaigns that keep customers hooked and boost conversion rates.
8) Customer Retention: The Secret Sauce
SMS marketing is a powerhouse for customer retention, and it’s time for your business to harness this trend by personalizing your messages. According to a survey by eMarketer, 80% of customers prefer to receive promotions and offers via SMS, suggesting that using SMS marketing can help meet customer expectations and improve retention rates.
Imagine using customer data to address them by their first name or mention recent purchases and interests. This personal touch can create a stronger bond between your customers and your brand.
Treat your existing customers like VIPs with exclusive discounts and promotions that make them feel special and encourage them to stick around. And don’t forget about those timely reminders and alerts for appointments, renewals, and other important dates to keep customers engaged.
Ask for feedback and reviews to show customers that you value their opinions and are dedicated to leveling up your products or services. This two-way communication can help you pinpoint areas for improvement and build customer loyalty. Plus, offering customer support via SMS can foster trust and loyalty, making your customers feel heard and appreciated.
9) Leveraging SMS for Cart Abandonment
SMS marketing can be your secret weapon for fixing the cart abandonment issue.
Picture this: a customer adds items to their cart but then gets distracted and leaves your site. Bummer, right? Well, here’s where SMS marketing swoops in to save the day! Just send a friendly text reminder within an hour of the abandonment, complete with their name and the goodies they left behind. Trust us, it works like a charm.
But wait, there’s more! Why not sweeten the deal with a discount or free shipping? It’s like a gentle nudge that says, “Hey, remember us? We’ve got your back. Come finish your purchase!”
And speaking of having their back, offering customer support via SMS is pure gold. Just throw in a clear call-to-action, and you’ll make it a breeze for them to complete their order. Plus, by segmenting your audience based on their behavior, you can whip up some super-targeted messages that hit the bullseye and boost those conversion rates.
Oh, and here’s a pro tip: use SMS marketing to follow up with customers who’ve previously abandoned carts. Offer personalized product recommendations based on their browsing history or purchase behavior. It’s like a virtual hug, showing them you care and increasing the chances of a successful sale.
Conclusion
SMS marketing is hotter than ever and shows no signs of cooling down.
Businesses everywhere are realizing the magic of texting, especially with mobile devices becoming our trusty sidekicks. Looking for higher open rates, lightning-fast responses, and personalized communication? Sign us up!
Watch out for SMS marketing to become even more sophisticated, incorporating rich media and automation for super-engaging and targeted campaigns.
