Optimize campaigns more accurately with AI-recommendations based on marginal KPIs – Avoid wasting media spend on non-incremental channels, instead set marginal target benchmarks and let Lifesight help you make smarter campaign optimization decisions based on the true impact of the next dollar spent.
- Simplify model version selection – Choose the best model version depending on the split between paid vs non-paid contributions.
- Taboola integration – Seamlessly connect with Taboola to optimize native ad campaigns and reach a broader audience with data-driven insights.
- Moloco integration – Leverage Moloco’s integration to enhance mobile ad performance and drive results across programmatic channels with powerful machine learning.
- Improve decision-making with MMM confidence intervals – View expected outcome ranges for iROAS and iCPA metrics for more reliable, data-backed decisions.
- Effortlessly integrate data using custom connectors – Integrate all your data sources with custom APIs and custom webhooks seamlessly.
- Customize algorithmic attribution weights – Fine-tune and set custom weights for your attribution model to assign credit to channels based on specific business insights.
- Enhance model accuracy with aggregated channel insights – Use aggregated insights as contextual data to enhance model accuracy without relying on event-based information.
