Webinar: CTV That Converts on March 17
📅 March 17 | ⏰ 3:30 PM EST | 📍 Live on Zoom
Is Connected TV driving incremental retail revenue or just impressions?
Join Lifesight, Universal Ads, and Obvi for a live session on how leading brands validate CTV impact before scaling spend.
Now Live: Roku Integration Inside Lifesight
Connected TV is a major investment channel. It should be measured like one.
Lifesight now integrates directly with Roku, allowing you to connect in one click and automatically pull impressions, spend, and attributed revenue into the Unified Measurement OS.
That means your CTV data no longer lives in a siloed dashboard. It powers Causal Attribution, Incrementality Testing, Experimentation, and MMM alongside the rest of your media mix.
Are Your Geo Tests Proving Incrementality? Or Just Creating Noise?
Many teams run geo tests.
Few structure them to produce defensible financial evidence.
In our latest post, we explain how fixed geo experiments isolate true incremental revenue and how connecting them to MMM and attribution can drive confident investment decisions.
See You at Shoptalk Spring
📅 March 24-26 | 👋 Booth #3317 | 📍 Mandalay Bay, Las Vegas
Investing in paid media, retail media, CTV, or Amazon Ads?
Know what’s actually driving incremental revenue.
At Lifesight, we unify Incrementality, MMM, and Attribution so you can scale what works and cut what doesn’t.
Stop by to see what’s truly driving sales and where platform metrics mislead.
Tip of the Week
Last-click attribution is like giving the waiter all the credit for a 5-star meal! It ignores the chef, the host, and the ingredients. It systematically undervalues top-of-funnel awareness. Which we all know is critical. Afterall, no one can search for you if they don’t know your brand name.
The Strategy: Switch to a Causal Attribution Model.
This gives weight to the early touchpoints that actually built the demand in the first place while not inflating correlation with causation.
