Q4 Planning Webinar: recap + replay
On June 2 we ran our Q4 Planning webinar to a full room of teams wrestling with the same question: how do we plan Q4 when last quarter’s numbers came from the platforms grading their own homework?
The session covered how to build a Q4 plan on causal measurement and the live debut of Lifesight MCP.
A few of the most-asked questions on the day:
- Where should budget actually move heading into Q4?
- How do you brief a board on plan vs. actuals without a two-week deck cycle?
- What changes when finance and marketing share one source of truth?
Couldn’t make it? Watch the full replay.
New Podcast: Rohit on Profit & Proof
Lifesight Co-Founder Rohit Maheswaran joined Marketing Director Joie Roberts on the latest episode of Profit & Proof to discuss one of the biggest shifts happening in marketing measurement today: moving from reading dashboards to making decisions.
The conversation explores why access to insights, not a lack of accuracy, is often the real bottleneck to faster, better decisions. Rohit also shares his perspective on decision velocity, fragmented data, and what it takes to build a true measurement operating system.
If you enjoyed our recent webinar, this conversation takes those ideas a step deeper.
The future of measurement isn’t another dashboard
Measurement teams don’t need more dashboards. They need trusted answers where decisions already happen.
Our latest blog explores how Lifesight MCP brings causal insights directly into Claude and ChatGPT, helping teams move faster from measurement to action.
Catch Tobin at CommerceNext
🗓 June 24th, 3:40 PM ET
Our CEO Tobin Thomas is heading to CommerceNext to talk measurement with the retail and commerce crowd. If you’ll be there, come find us – it’s the best kind of conversation: in person, no slides required.
Tip of the Week
Before you cut an underperforming channel, run a geo holdout.
The Trap
Platform-reported ROAS tells you what a channel claims it drove – not what it actually caused. The classic trap: paid social looks weak on last-click, you cut it, and total revenue quietly drops because it was driving demand that showed up elsewhere.
The Tip
The two-minute version: pick comparable geos, pause the channel in half, leave it running in the other half, and measure the difference in total revenue. That gap is the channel’s real incremental contribution. Decide from that – not from the platform’s own scorecard.
