We’re excited to be heading to eTail, where Clara Ferren, Sr. Director of Marketing Measurement & Strategy at Lifesight, will be taking the stage for a panel on:
The Future of Omnichannel Retailing for Today’s Channel Agnostic Customer
📅 Tuesday, Feb 24 | 🕒 3:15 PM : 3:45 PM
Today’s shoppers do not think in channels, and brands can no longer afford to either. In this fast paced session, retail leaders will share how they are building seamless experiences across physical stores, ecommerce, and emerging touchpoints. Clara will bring a measurement first perspective on what actually drives loyalty, performance, trust and profitable growth.
You will learn how to
- Build a true 360 view of the customer journey
- Capture demand with endless aisle, in the moment retail experiences
- Use integrated technology to unlock smarter personalization
- Improve real time inventory accuracy to meet modern customer expectations
If you are attending eTail, this is one session you will not want to miss. Come see how leading brands are turning omnichannel complexity into clarity.
Let’s meet up! Schedule a meeting with us after the session.
Good measurement gives you a clearer view of marketing performance
At eTail, we’re taking that view up 1,500 feet over the Coachella Valley! Join Lifesight on Wednesday 2/25 at 2:00 PM for an exclusive hot air balloon experience with industry leaders and a perspective you won’t forget.
Space is limited.
Tip of the Week
Unified Measurement or Canon G7 Camera?
To take a truly great picture, you can’t just rely on one perspective. You need the full kit.
MMM is your Wide-Angle Lens
It shows you the whole mountain range – the weather, the terrain, the big picture. It tells you if the mountain is getting taller (growth) or if a storm (economy) is rolling in.
Attribution is your Zoom Lens
It focuses on a single hiker’s boot print. It tells you exactly where they stepped, (but maybe not if they’re about to walk off a cliff.)
Incrementality is the Shutter Button
This is the moment of truth. You can have the best lenses in the world, but until you hit the shutter, you haven’t actually captured anything. Incrementality proves that the hiker actually moved because of your guidance, not just because they were already walking that way.
The Trick
You need both lenses and a steady finger on the shutter. If you only use the zoom, you’ll get lost. If you only use the wide-angle, you’ll miss the details. And if you don’t test for incrementality, you’re just pointing a camera at a mountain and hoping for a masterpiece.
