Recent Articles
Published on: June 2, 2026
The Future of Measurement Isn’t Another Dashboard. It’s a Decision Layer
Lifesight’s MCP brings trusted causal insights directly into Claude and ChatGPT, where teams plan, optimize, and act.
Published on: September 3, 2025
Incrementality-adjusted Attribution: Boost True ROAS Accuracy
Incrementality-adjusted Attribution blends lift and attribution to deliver true iROAS, bridging marketing dashboards with CFO-trusted ROI.
Published on: September 2, 2025
6 Best Incrementality Testing Tools in 2025 [UPDATED]
The Best 6 incrementality testing tools for 2025 to prove causal lift, optimize ad spend, and improve ROI with geo tests, MMM & attribution.
Published on: August 7, 2025
What is Geo‑Based Incrementality Testing? A Marketer’s Playbook for 2025
Master geo-based incrementality testing: why it matters, how it works, and how to launch statistically sound geo-lift experiments that prove true marketing ROI. Step-by-step design templates, formulas, and real-world case studies.
Published on: June 30, 2025
Best Marketing Mix Modeling Software Tools in 2026
Discover the top Marketing Mix Modeling (MMM) tools in 2025. Compare features, pricing, and capabilities for data-driven, privacy-safe marketing decisions.
Published on: June 30, 2025
Multi-Touch Attribution (MTA): What Is It, Types and How It Works
Look at how Multi-Touch Attribution helps map customer journeys, its key limitations in a privacy-first world, and how causal attribution addresses the gaps.
Published on: June 30, 2025
What is Marketing Effectiveness and How to Measure it?
Learn how to measure marketing effectiveness using MMM, Incrementality Testing and Causal Attribution. Drive ROMI, optimize spend, and make data-driven decisions with confidence.
Published on: June 18, 2025
Causal Attribution in Marketing: What Is It and How Does It Work?
Discover the power of causal attribution in marketing. Measure what really drives success, optimize your budget, and eliminate unprofitable spend for effective growth.
Published on: April 16, 2025
Navigating the Tariffs: How E-commerce Brands Can Protect Profitability?
E-commerce brands facing tariff-driven margin pressure must adopt smarter marketing strategies and data-driven insights to protect profitability and optimize spend.
Published on: February 25, 2025
5 Common Media Measurement Mistakes To Avoid At All Costs
Avoiding common media measurement mistakes is key to making smarter marketing decisions and maximizing ROI in 2025.
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Published on: February 18, 2025
The Showdown: Click-based attribution vs Causal-based measurement
Move beyond outdated attribution models - embrace causal measurement to uncover true marketing impact and drive real business growth.
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Published on: December 31, 2024
Key Marketing Measurement Stats to Supercharge Your Advertising Strategy
Learn how brands can refine performance marketing and ROI with 2024's pivotal measurement trends, budget shifts, and advanced strategies to thrive in 2025.
