Security, Transparency, and Proven Impact

Lifesight Trust Center

At Lifesight, we believe that privacy and precision should coexist. We empower marketing teams to effectively measure complex customer journeys and accurately determine incremental impact across every touchpoint. Our architecture is built to thrive in the post-cookie era, turning regulatory compliance into a competitive advantage.

Security & Compliance

We maintain a Privacy-First infrastructure designed to meet the rigorous demands of global enterprises, health and wellness restrictions, global data regulations, and financial institutions.

Encryption:

Data is encrypted at rest using AES-256 and in transit via TLS 1.2+.

First-Party Identity Graph:

We leverage first-party data to future-proof your measurement, moving away from vulnerable third-party cookies.

Anonymized Processing:

Our Mixed Media Modeling Measurement uses aggregated, privacy-safe outputs to ensure individual consumer privacy is never compromised.

AICPA SOC 2 Compliant

SOC 2 Type II

Verified internal controls for security, availability, and confidentiality.

ISO Compliant

ISO 27001

Internationally recognized standard for information security management.

Lifesight GDPR Compliant

GDPR & CCPA/CPRA

Full compliance with global data protection regulations.

Hipaa

HIPAA Ready

Advanced protocols for healthcare-grade data privacy.

The Lifesight Integration Ecosystem

Integrate with your entire tech stack to centralize data and unlock causal insights. Explore our growing library of 29+ platforms.

Seamless integrations to all your data
Explore all integrations

Trusted Globally: The Evidence of Impact

Trusted by 300+ organizations around the world, including Ikea, McDonald’s, Subway, Nurture Life, Sealy, and Costa Coffee. We have measured over $27B+ in ad spend with an average 9.8% sales lift across our client base.

Fashion & Apparel

Sidenstickers

Seidensticker achieves 11.5% higher revenue with 11.7% lower ad spend

11%
Higher revenue

11.7
Lower ad spend

Health & Wellness

obvi logo

How Obvi Proved CTV Drove Walmart Sales

5%
Lift in retail sales

95%
Confidence in data accuracy

Global Support & Reliability

Lifesight provides world-class expertise across every time zone, ensuring your measurement engine never stops.

150+

Global employees across Singapore, India, North America, Europe, and Australia.

99.9%

Uptime SLA maintained by a resilient cloud architecture and real-time monitoring.

ROI-Insured

Every enterprise partner is assigned a dedicated Technical Account Manager.

Academy

Specialized training to help your team become certified experts in modern measurement.

Global Support & Reliability cover

Frequently asked questions

Lifesight is built with privacy by design philosophy. We are fully compliant with GDPR, CCPA, and CPRA. We act as a Data Processor for our customers, providing tools for data minimization, automated deletion requests, and robust consent management to ensure your marketing remains compliant across all jurisdictions.

Yes. For clients in the healthcare and finance sectors, we provide a HIPAA-ready environment and adhere to PCI DSS standards. Our infrastructure includes the necessary administrative and technical safeguards to handle sensitive data with the highest level of scrutiny.

We offer data localization at the workspace level. You can choose to store your data in specific geographic regions including the US, Europe (EU), Asia Pacific, or the Middle East using dedicated Google Cloud instances to meet your local regulatory requirements.

You do. Lifesight never claims ownership of your data. We simply process it to provide measurement and insights. Your data is stored in a dedicated BigQuery dataset unique to your organization, ensuring total isolation from other customers.

All data is encrypted using industry-standard protocols. We use AES-256 encryption at rest and TLS 1.2+ for data in transit. Our systems are monitored 24/7, and we undergo regular third-party penetration testing to identify and mitigate vulnerabilities.

No. Lifesight does not utilize third-party AI models to process your sensitive information, nor do we use your customer data to train generalized models. Your data stays within your secure environment and is used exclusively for your brand’s insights. Our Marketing Intelligence Agents (MIA) will have access to your data but it will not train third-party AI models.

We do not rely on third-party cookies. Lifesight uses a combination of First-Party Identity Resolution, Causal Marketing Mix Modeling (MMM), and Geo-based Incrementality Testing. This triangulated approach ensures accurate measurement even as browser tracking becomes more restricted.

Our platform is designed to be flexible. Because we rely on causal inference and first-party data rather than individual user tracking, our methodology is inherently more resilient to changes in privacy legislation than traditional attribution tools.

All integrations are handled via secure, authenticated APIs (OAuth 2.0). Lifesight only requests the minimum permissions necessary to pull the aggregate or event-level data required for your models, and all connection credentials are encrypted and stored in a secure vault.

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Your Future-Proof Measurement Stack

Designed for the privacy-first era, our platform is built to comply with evolving data protection regulations, safeguarding your data and future-proofing your marketing strategies.

Experience a tailored demonstration of how our platform fits your unique needs.

Explore real-world examples and see how businesses like yours succeed with our solution.

Download our comprehensive guide to stay ahead in evolving marketing measurement.

Visit our Privacy Policy for more details on our data handling practices.