ShopTalk Spring 2026 Recap 🚀
AI dominated every conversation this year. Not as a concept, but as an expectation.
The real question brands are asking now:
How do we make it work in the real world and tie it to revenue?
Our booth was buzzing all week with marketers and partners focused on getting to real answers, not more noise.
We left with strong new connections, deeper conversations, and a clear signal:
Measurement is shifting toward what’s truly incremental.
If we missed you in Vegas, let’s connect.
MEET MIA
Marketing Intelligence Agents Designed for Growth
Marketing doesn’t lack insights. It lacks decision speed.
Most teams know what to do, they just can’t act fast enough to move budget with confidence.
MIA changes that. It turns measurement into decisions you can act on, grounded in incremental revenue, payback, and profit. Powered by specialized AI agents working behind the scenes, MIA continuously plans, validates, and optimizes your decisions.
Read how MIA moves teams from insight to action in the same session.
Your Guide to Modern Measurement
Marketing performance looks strong on paper. But is it actually driving growth?
Download the Guide to Modern Measurement to understand why attribution is breaking under modern complexity and how incrementality reveals what truly drives revenue.
Built for CMOs, this guide shows how to align marketing and finance around one source of truth and make confident, defensible investment decisions.
Tip of the Week
Just because someone saw an ad and then bought doesn’t mean the ad caused the purchase. They might have bought it anyway.
The Tip: Use Holdout Tests.
Stop showing ads to a small, random control group. The difference in sales between the ad group and the holdout group is your Incremental Lift.
Key Question:
Are you buying customers, or just paying for the ones you already had?
