Lifesight & RTB House

Automatically ingest RTB House impressions, clicks, spend, and conversions into Lifesight, centralizing retargeting performance within your unified measurement environment.

Use Causal Attribution, Incrementality Testing, and Marketing Mix Modeling to separate the sales retargeting genuinely created from the ones that would have happened anyway.

Reduce manual reporting and reconciliation by bringing retargeting data into the Lifesight Unified Measurement OS for a single source of truth.

How to connect RTB House to Lifesight

  1. Request API credentials for your account from your RTB House account manager.
  2. Go to the Connect module in Lifesight, select Integrations, search for RTB House, and click Connect.
  3. Enter your RTB House API credentials and select the advertiser accounts you want to measure.
  4. Once authorized, RTB House data such as impressions, clicks, spend, and conversions will automatically sync into Lifesight for unified measurement and reporting.
RTB House

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