Hi there,
For years, brands measured retail media in isolation.
Siloed dashboards. Last-click attribution. Platform reports that reward channels for getting credit, not driving growth.
That changes today.
Lifesight is the standard for location-based measurement, connecting real-world outcomes to media investment with causal confidence. Our new partnership with Walmart Connect brings that standard directly into retail measurement.
This isn’t another dashboard.
It’s a fundamental shift in how brands measure retail media impact.
Measure retail media causation, not in isolation
By connecting Lifesight with Walmart Connect, brands now measure Walmart Sponsored Search as part of the full marketing mix, not as a standalone channel.
With this integration, teams can:
- See what actually drives incremental revenue
- Shift spend toward true incremental ROAS
- Identify what lifts performance, not just what claims attribution
Lifesight brings Causal MMM, Incrementality Testing, and Causal Attribution into a single operating system, so brands can evaluate Walmart media alongside search, social, CTV, and upper-funnel channels.
See how to measure Walmart media with causal confidence!
Proof in action: How Obvi measured what truly drove Walmart sales
This approach already powers real decisions for leading brands. Obvi, a fast-growing wellness brand selling nationwide through Walmart, needed a clear answer to a critical question:
Does CTV drive incremental in-store Walmart sales and by how much?
“For the first time, we could see the real impact of CTV on retail sales, not just what we hoped it was driving.”
Ashvin Melwani, CMO & Co-founder, Obvi
Instead of guessing, Obvi partnered with Lifesight to run a rigorous geo-based incrementality experiment focused on Walmart in-store revenue.
The outcome was clear.
- 5% incremental lift in Walmart in-store sales
- 95% statistical confidence
After the test, the team knew:
- CTV drives incremental Walmart sales
- The strength and direction of impact
- How to scale confidently without wasting budget
Obvi didn’t hope upper-funnel media would work.
They proved it, before scaling.
That’s what location-based, causal measurement unlocks.
Experience Lifesight’s Unified Measurement OS – The unified measurement standard
We recently launched a redesigned experience built for how modern teams measure, decide, and scale their visit focused KPIs.
Lifesight UMOS brings together:
A unified view of online and in-store impact
Clear causal insights across retail, CTV, and upper-funnel media
Faster paths from insight to confident budget decisions
Just one Unified Measurement Operating System for measuring what truly moves the business.
Lifesight’s Unified Measurement OS connects retail media to real-world outcomes, so teams decide with evidence, not assumption.
If you’re scaling media and want to understand what drives physical location impact, now is the time to change how you measure.
