Creatives intelligence measures ad effectiveness continuously against incremental outcomes and provides recommendations for each ad: scale, refresh, or cut. Connect ad accounts to view the entire creative portfolio in one centralized workspace without switching between platforms. Switch between accounts and metrics re-score to reflect each account’s actual performance in seconds. Set custom time windows to track creative performance trends over time and refresh ads before ROAS declines. Identify creative decay early to preserve budget. View ROAS, CVR, revenue, and efficiency metrics for each creative to understand performance and inform creative briefs. Receive actionable recommendations for every creative: scale, refresh, or cut.