For Ecommerce and Retail leaders managing over $5 million in annual ad spend, the challenge is clear: how do you cut through the data noise to make truly impactful marketing decisions? To address precisely this, we have a few releases to our platform that enhance visibility, provide deeper insights, and actionable tools designed to optimize your ad spend and maximize ROI.
Halo Effect Indicator: Quantify Conversions driven by multi-channel customer interactions
Cross-channel conversions are no longer marketing’s best-kept secret. Our new Halo Effect Indicator in the model builder estimates when one channel drives conversions in another: when your TikTok campaigns fuel Amazon sales.
Lifesight now quantifies cross-spend causal lift automatically, so you can capture the full value of brand activity instead of accidentally starving the channels that create demand elsewhere. No more wondering if that “underperforming” upper-funnel campaign is actually your revenue engine in disguise.
One-Click Budget Planner: From insights to action in seconds ⚡
What good are insights if they’re not easily actionable? The new One-Click Budget Planner bridges that gap instantly.
Click Plan on the model page to instantly enter your target budget, let our AI optimizer simulate scenarios, and download a prescriptive plan you can hand straight to your media team or your CFO.
Visualize Performance Clearly: Enhanced Spend vs. Revenue Comparisons 📉📈
Making strategic decisions requires a clear, concise view of your marketing performance. We’re simplifying that process with enhanced visualization capabilities.
Within the Model Overview tab, you can now plot any combination of spend against revenue – whether baseline or incremental – in a single, intuitive chart.
This holistic view empowers you to quickly identify high-performing channels and areas for optimization, driving more informed and faster decision-making.
Ingest MMM data from multiple sheets: Connect your data from whichever sheet
We understand that your media data isn’t always in one perfectly organized sheet. Different teams, different formats – it’s a common headache. Our latest update significantly eases the data ingestion process.
Now, with Lifesight’s Causal MMM module, you can connect multiple Google Sheets tabs directly – whether it’s spend, conversions, promotions, or external factors – without the need to merge everything into one massive, unwieldy sheet.
This helps you onboard faster with fewer ETL headaches and builds models that mirror how your business actually runs. No more data archaeology expeditions before you can measure anything.
Confidence in Your Forecasts: Enhanced Model Accuracy 📈
For enterprise-level marketers, confidence in your data is paramount, especially when presenting to the CFO. We’ve refined our model accuracy to provide an even truer read on future performance.
Lifesight’s Mix Models are now scored based on predictions on the last 4-12 weeks of unseen data, rather than the full training set. This offers you
- A truer read on forward-looking performance.
- An apples-to-apples comparison across different models and versions.
- CFO-level confidence from marketing stakeholders when you re-forecast or re-allocate budgets.
Drive Growth with Conviction
The future of high-impact marketing is here. Stop leaving revenue on the table due to unclear attribution and unoptimized budgets. Lifesight’s latest release provides the tools you need to maximize every dollar and prove your marketing’s true value.
Ready to transform your marketing spend into predictable, profitable growth? Hop on a call with our measurement experts to take the next step.
