Read the latest blog from Lifesight
Published on: March 1, 2024
What is Synthetic Data: Everything You Need to Know
Discover how synthetic data revolutionizes marketing analytics, addressing privacy concerns and enabling risk-free experimentation. Learn about its generation, use cases, and impact on marketing mix modeling.
Published on: February 28, 2024
Geo Experiments in Marketing: A Guide for Testing and Measurement
Learn the step-by-step strategies, case studies, and best practices to conduct effective geo experiments that lead to profitable growth for your business.
Published on: February 21, 2024
4 Ways Modern Marketers Can Start Their AI Journey
Discover the transformative power of AI in marketing with Lifesight's comprehensive guide. Explore data enrichment, content creation, machine learning in advertising, and predictive modeling to optimize your marketing strategies.
Published on: February 21, 2024
Marketing Measurement Trends & Prediction for 2024
Unlock the future of marketing with insights on marketing measurement trends for 2024. Learn how to navigate a privacy-first landscape efficiently.
Published on: February 8, 2024
Key Strategies to Optimize Your Digital Ad Campaign
Top strategies to optimize digital ad campaigns and boost ROI with expert insights on targeting, creatives, and analytics.
Published on: February 8, 2024
Best Multi-touch Attribution Tools for 2025
Take a look at the best multi-touch attribution tools for 2025 to optimize your marketing efforts. Find the perfect tool for your business to boost your ROI.
Published on: February 8, 2024
10 Most Popular Social Media Platforms: Growth and Visits Analysis
Learn the meteoric rise of social media platforms from 2019 to 2023. Uncover key insights, top visiting countries, and user demographics in this in-depth analysis.
Published on: February 5, 2024
7 Advanced Data Strategies for High-Value Omnichannel Brands
Learn data-driven eCommerce strategy in 7 steps. Maximize profitability and customer engagement with effective data collection, governance, and analysis.
Published on: February 1, 2024
Understanding Attribution Models: Last Touch vs Multi-Touch Attribution
Check the differences between last touch and multi-touch attribution models in marketing. Learn how to optimize your strategy for better campaign effectiveness.
