FOR Performance & Media

Spend where it truly moves the needle

Lifesight gives performance marketers a unified, causal view of what’s working across all tactics – so you can rebalance budgets to the highest incremental ROI, not the loudest platform report.

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Spend where it truly moves the needle - Lifesight
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The outcomes performance teams get with Lifesight

Lower CAC & higher payback

Identify and shift spend from non‑incremental to incremental converters; expose platform over‑crediting and retargeting saturation.

Confident budget reallocation

Compare channels/partners with iROAS and marginal ROI, not blended or last‑touch ROAS.

Full‑funnel clarity

Connect upper‑funnel (CTV, YouTube, influencers) to downstream sales and LTV, including retail lift.

A culture of testing

Standardized, statistically powered tests become your default decision system, not ad‑hoc experiments.

Performance & media buying playbook

Anchor in always-on incrementality

Run experiments for ground truth, calibrate MMM with experimental priors, and use incremental attribution to close the optimization loop. This is the recommended unified standard to resolve conflicting metrics and avoid click bias.

Anchor in always-on incrementality
Use Geo‑testing to answer the hard questions fast

Use Geo‑testing to answer the hard questions fast

Design across DMAs with pre‑committed decision rules, power simulations, and early‑stop criteria protects revenue while giving decision‑grade iROAS.

Calibrate MMM to reality

Feed statistically clean lift results into MMM as priors to update response curves and marginal ROI. Then scale spend where true lift ≥ target; re‑test or reduce where it doesn’t.

Calibrate MMM to reality
Expand cross‑channel, don’t over‑index retargeting

Expand cross‑channel, don’t over-credit retargeting

Prevent the lower‑funnel death spiral by proving upper‑funnel and mid‑funnel contribution. Leading disruptor playbooks prioritize cross‑channel & full‑funnel measurement alongside incrementality.

What you’ll measure

What you’ll measure

Incremental ROAS (iROAS) and marginal ROI for budget decisions (not blended ROAS).

MDE / Power to decide if a test can detect business‑relevant lift.

Full‑funnel KPIs: new‑to‑brand %, demand creation (brand search/SOV), payback, LTV/CAC-and cross‑retail sales impact.

Creative effectiveness within channels, acknowledging that creativity and multi‑channel “both‑ism” drive response when algorithms alone plateau.

Frequently asked questions

Keep your platform workflows; we add an incrementality lens. Lifesight calibrates in‑platform ROAS/CPA with causal results, pushes high‑quality conversion signals (e.g., server‑side) back to bidding systems, and highlights where to scale, hold, or cut.

You’ll get pre‑built test designs (geo‑lift, audience split, creative frameworks), power calculations, traffic allocation, and readouts. We automate eligibility, guardrails, and analysis so tests run continuously alongside BAU optimization.

 Out‑of‑the‑box connectors cover the major ad platforms (paid social, search, video/CTV, affiliates, retail media), web/app analytics, ecommerce/POS, and data warehouses—plus reverse ETL to push decisions back into activation.

Yes. Breakdowns show incremental lift by audience cohort, creative concept, placement, and geography—so you scale what truly moves the needle and retire look‑good, low‑lift tactics.

We lean on privacy‑safe measurement (geo/audience tests) and server‑side/event‑level signals. Modeled conversions and identity resolution are used only to improve decisioning—not to create inflated attribution.

Yes. We quantify awareness campaigns via controlled tests and calibrated models, and connect offline sales/POS where available. You’ll see spillover effects and medium‑term contribution to acquisition and repeat.