Read the latest blog from Lifesight
Published on: October 16, 2023
Lifesight Connect Singapore: Highlights Of Our Partner Appreciation Night
Lifesight hosted its Lifesight Connect event on 26th September 2019 at the Screening Room in Singapore. The annual party held in Singapore is a toast to our brilliant partners to whom we owe a fair share of our success.
Published on: October 16, 2023
Geo-Experiments Part 3: Analyzing and Reporting Your Geo Experiments
Unlock the power of Geo-Experiments: Analyze, validate, and maximize business impact. Embrace continuous testing for strategic marketing growth.
Published on: October 16, 2023
Geo-experiments Part 1: How to Design a Geo Test?
Understand how to design a geo test experiment in Part 1 of our series about geo experiments. Perfect your geo test for data-driven insights.
Published on: October 15, 2023
Why should you Opt for Marketing Mix Modeling over Google Analytics?
A data-driven showdown between Marketing Mix Modeling and Google Analytics to help you make smarter marketing decisions and learn which is the right fit for your business.
Published on: October 15, 2023
Why Marketing Mix Modeling is Key to Ecommerce KPI Optimization?
Learn how to optimize e-commerce KPIs using advanced marketing mix modeling techniques—Discover Lifesight's solutions for seamless tracking and analysis.
Published on: October 9, 2023
The Rise of First-Party Data and The Central Role of CDPs
Take a look at how businesses leverage the paradigm shift towards first-party data with Customer Data Platforms (CDPs). Learn more in this insightful blog!
Published on: October 9, 2023
How to Collect, Unify and Activate Customer Data to Drive Your Engagement Strategy
Discover the art of collecting, unifying, and activating customer data to supercharge your engagement strategy. Learn the secrets to data-driven success.
Published on: September 29, 2023
MMM vs MTA: Which Marketing Measurement Model is Right for You
This blog post compares MMM and MTA marketing measurement models to help modern marketers decide which model is best for improving marketing results.
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Published on: September 26, 2023
6 Takeaways from Three Experts Discussing Omnichannel ROI Measurement and Adapting to a Cookieless Future
Find gold-standard strategies for measuring marketing ROI in a cookieless world. Learn from top experts and stay ahead in the digital omnichannel landscape.
