Read the latest blog from Lifesight
Published on: October 16, 2023
Geo-experiments Part 1: How to Design Your Geo Test?
Discover the art of designing geo experiments in Part 1 of our series. Perfect your geo test for data-driven insights.
Published on: October 15, 2023
Why should you Opt for Marketing Mix Modeling over Google Analytics?
A data-driven showdown between Marketing Mix Modeling and Google Analytics to help you make smarter marketing decisions and learn which is the right fit for your business.
Published on: October 15, 2023
Why Marketing Mix Modeling is Key to Ecommerce KPI Optimization?
Learn how to optimize e-commerce KPIs using advanced marketing mix modeling techniques—Discover Lifesight's solutions for seamless tracking and analysis.
Published on: October 9, 2023
The Rise of First-Party Data and The Central Role of CDPs
Take a look at how businesses leverage the paradigm shift towards first-party data with Customer Data Platforms (CDPs). Learn more in this insightful blog!
Published on: October 9, 2023
How to Collect, Unify and Activate Customer Data to Drive Your Engagement Strategy
Discover the art of collecting, unifying, and activating customer data to supercharge your engagement strategy. Learn the secrets to data-driven success.
Published on: September 29, 2023
MMM vs MTA: Which Marketing Measurement Model is Right for You
This blog post compares MMM and MTA marketing measurement models to help modern marketers decide which model is best for improving marketing results.
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Published on: September 26, 2023
6 Takeaways from Three Experts Discussing Omnichannel ROI Measurement and Adapting to a Cookieless Future
Find gold-standard strategies for measuring marketing ROI in a cookieless world. Learn from top experts and stay ahead in the digital omnichannel landscape.
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Published on: September 26, 2023
An Introduction to the Principles of Marketing Mix Modeling
Learn how Marketing Mix Modeling optimizes digital marketing efforts. Grasp the components, importance, and working of MM Modeling in a cookieless world.
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Published on: September 26, 2023
Common Marketing Mix Modeling Data Challenges And How To Fix Them
Explore how to overcome common data challenges in marketing mix modeling (MMM) to improve campaign success. Learn about data solutions and advanced techniques.
