Announcing the Launch of Unified Reporting & Marketing Intelligence Agent (Mia) <a href=https://www.prnewswire.com/news-releases/lifesight-signals-a-major-shift-in-the-marketing-measurement-landscape-in-2025-announcing-the-launch-of-unified-reporting-and-marketing-intelligence-agent-mia-302349034.html target=_blank>Read full news →</a>The Rise of Unified Measurement Framework. <a href=https://lifesight.io/blog/the-rise-of-unified-measurement-framework/>Learn More →</a>

Data Sources for Marketing Mix Modeling

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Data sources to power your Marketing Mix Model

MMM can revolutionize your marketing strategy. But first, ensure your data is onboard and in optimal shape.

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An all-inclusive channel coverage to capture the full spectrum of your marketing efforts.
Key recommendations for enhancing your data preparation & refining the overarching modeling procedure.
A structured flow to guarantee accurate data collection & interpretation for your data pipeline.

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Checklists

An Actionable Checklist for Marketing Mix Modeling
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Checklists

A Checklist to Implement Multi-touch Attribution
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Checklists

Marketing Mix Modeling Vendor Onboarding Checklist
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