Read the latest blog from Lifesight
Published on: February 8, 2024
Best Multi-touch Attribution Tools for 2024
Take a look at the best multi-touch attribution tools for 2024 to optimize your marketing efforts. Find the perfect tool for your business to boost your ROI.
Published on: February 8, 2024
10 Most Popular Social Media Platforms: Growth and Visits Analysis
Learn the meteoric rise of social media platforms from 2019 to 2023. Uncover key insights, top visiting countries, and user demographics in this in-depth analysis.
Published on: February 5, 2024
7 Advanced Data Strategies for High-Value Omnichannel Brands
Learn data-driven eCommerce strategy in 7 steps. Maximize profitability and customer engagement with effective data collection, governance, and analysis.
Published on: February 1, 2024
Understanding Attribution Models: Last Touch vs Multi-Touch Attribution
Check the differences between last touch and multi-touch attribution models in marketing. Learn how to optimize your strategy for better campaign effectiveness.
Published on: January 29, 2024
Correlation vs Causation in Marketing : Understanding the Difference
Learn the difference between correlation vs causation in marketing analytics. Discover how to leverage causal marketing for better ROI. Book a demo now!
Published on: January 29, 2024
A Guide To Marketing Intelligence For A Modern Marketer
Unlatch the power of marketing intelligence with our comprehensive guide. Learn how to gather data, analyze insights, and optimize campaigns effectively.
Published on: January 22, 2024
How Can Brands And Agencies Prepare For The End Of Third-Party Cookies?
Find the impact of Google's third-party cookie phase-out on marketers and the strategies for brands and agencies to navigate this transition effectively.
Published on: January 22, 2024
Marketing Mix Modeling vs Media Mix Modeling – Differences and Use Cases
Find the difference between Marketing Mix Modeling and Media Mix Modeling. Understand their goals, and data types, and determine which is best for your business.
Published on: January 19, 2024
Top 10 Marketing Optimization Strategies to Improve Marketing ROI
Find the latest marketing optimization strategies for 2024 to enhance ROI. Learn about audience targeting, multi-touch attribution, and more for effective ad campaigns.
