Read the latest blog from Lifesight
Published on: April 12, 2024
The Science Behind Media Planning
Unlock the secrets of media planning in 2024. Learn the strategic process, from research to optimization, to maximize ROI in your advertising campaigns.
Published on: April 11, 2024
What is Media Buying? Step by Step Guide to Media Buying
Explore the evolving landscape of media buying in the digital era. Learn how to navigate changes, target audiences effectively, and optimize campaigns for success.
Published on: March 22, 2024
Top Marketing Mix Modeling Tools for 2025
Explore the top marketing mix modeling tools for accurate ROI measurement. From Lifesight to Northbeam, find the best fit for your business needs!
Published on: March 15, 2024
Best Unified Marketing Measurement Tools in 2025
Here are the best UMM tools in 2025 to consolidate your marketing efforts and generate accurate measuring metrics for you.
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Published on: March 13, 2024
Top 4 Ways To Optimize Marketing Ad Spend: MMM, MTA, AB Tests & Lift Tests
Learn top ad spend optimization strategies for marketers managing multiple campaigns. Maximize ROI with A/B testing, lift tests, MMM, and MTA.
Published on: March 12, 2024
Unified Marketing Measurement (UMM) : A Guide for Modern Marketers
Discover how Unified Marketing Measurement (UMM) solves today’s biggest marketing challenges by unifying insights across channels to maximize ROAS and drive smarter, data-led decisions.
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Published on: March 4, 2024
7 Strategies to Help Agencies Win more Budgets in 2024
Discover 7 powerful strategies to boost agency budgets in 2024. Learn key tactics for securing more funding and maximizing marketing success.
Published on: March 1, 2024
What is Causal AI and Why Does it Matter?
Dive into the world of Causal AI and discover its significance in understanding cause-and-effect relationships. Explore applications across industries and learn how it revolutionizes marketing strategies.
Published on: March 1, 2024
What is Synthetic Data: Everything You Need to Know
Discover how synthetic data revolutionizes marketing analytics, addressing privacy concerns and enabling risk-free experimentation. Learn about its generation, use cases, and impact on marketing mix modeling.
