Read the latest blog from Lifesight
Published on: January 22, 2024
Marketing Mix Modeling vs Media Mix Modeling – Differences and Use Cases
Find the difference between Marketing Mix Modeling and Media Mix Modeling. Understand their goals, and data types, and determine which is best for your business.
Published on: January 19, 2024
Top 10 Marketing Optimization Strategies to Improve Marketing ROI
Find the latest marketing optimization strategies for 2024 to enhance ROI. Learn about audience targeting, multi-touch attribution, and more for effective ad campaigns.
Published on: January 10, 2024
How Zero, First, Second & Third-Party Data Shape Marketing
Learn the power of data-driven marketing strategies with insights on zero, first, second, and third-party data types. Increase ROI and engagement today!
Published on: January 8, 2024
What Is Google Tracking Protection?
Find the impact of Google's Tracking Protection on online privacy and advertising. Learn about the challenges and future outlook in a privacy-first digital world.
Published on: January 8, 2024
Best Identity Resolution Tools to Unlock Unified Customer Profiles
Know how identity resolution empowers modern marketers to connect customer data across channels. Explore top tools and strategies for effective implementation!
Published on: January 8, 2024
Best Identity Resolution Tools to Unlock Unified Customer Profiles
Know how identity resolution empowers modern marketers to connect customer data across channels. Explore top tools and strategies for effective implementation!
Published on: January 8, 2024
A Beginner Guide to Conversions APIs
Leverage the power of Conversions API for transparent and secure conversion tracking in digital marketing. Guide on how to implement and optimize campaigns.
Published on: January 8, 2024
A Beginner Guide to Conversions APIs
Leverage the power of Conversions API for transparent and secure conversion tracking in digital marketing. Guide on how to implement and optimize campaigns.
Published on: December 22, 2023
Guide to Multi-Touch Attribution(MTA) – Models, Examples & How it Works
Take a look at how Multi-Touch Attribution (MTA) revolutionizes marketing strategies, optimizes touchpoints, and drives conversions effectively. Learn more!
