Read the latest blog from Lifesight

  • Trends from 2024 that are shaping the future of marketing measurement in 2025

    Trends from 2024 that are shaping the future of marketing measurement in 2025

  • Trends from 2024 that are shaping the future of marketing measurement in 2025

    Published on: December 18, 2024

    Trends from 2024 that are shaping the future of marketing measurement in 2025

    The marketing landscape underwent seismic shifts in 2024, fundamentally changing how we measure and attribute success.

  • What is Server-side Tracking

    Published on: October 25, 2023

    What exactly is server-side tracking, and how does it work?

    Unlock the evolution of web tracking: from client-side origins to the power of server-side tracking. A journey through data’s history.

  • Audience Suppression How And When To Use It

    Published on: October 20, 2023

    Audience Suppression: How And When To Use It

    Unlock the strategic power of audience suppression in digital marketing. Learn effective tactics to enhance ad efficiency, avoid wasted spend, and maximize ROI.

  • What Is Clickstream Data and How Can It Help Your Business

    Published on: October 20, 2023

    What Is Clickstream Data & How Can It Help Your Business?

    Unlock the power of clickstream data! Dive into its definition, benefits, and strategies to boost your business. Discover a data goldmine today!

  • Going Beyond the Obvious How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x b2a5fbea62 1 - Lifesight

    Published on: October 16, 2023

    Going Beyond the Obvious: How Advertisers are Using Lifesight Audiences to Improve Engagement by 200x

    Discover precision targeting and lookalike segments that drive results. Reinvent your marketing strategies for better ROI. Learn More

  • Lifesight Cover 167af2ceed 1 - Lifesight

    Published on: October 16, 2023

    Lifesight Adopts New Infra, Updates Features for Large-scale Campaign Measurability, Targeting Precision, Better UX and More

    Enhance your marketing campaigns with Lifesight's scalable infrastructure, precise targeting, and faster load times.

  • What Is Visit Lift and Why It Matters ba8167990c 1 - Lifesight

    Published on: October 16, 2023

    What Is Visit Lift & Why It Matters

    Measure more, fast, better and most importantly, act on measurement metrics using Visit Lift. what Visit Lift is & why it matters to the modern marketers

  • Supercharge Your Recession Marketing with Lifesight s Spring 23 Updates 462d3c93fa 1 - Lifesight

    Published on: October 16, 2023

    Lifesight Spring 23 Updates: Unified Reporting, OOH Activation, Product-Led Growth to Boost Your Recession Marketing Playbook

    Discover Lifesight's Spring '23 updates, designed to boost your recession marketing strategy with unified reporting and enhanced OOH activation.

  • Lifesight Cover 167af2ceed 1 - Lifesight

    Published on: October 16, 2023

    Lifesight expands its presence to the Middle East with mobility data now active in UAE, Saudi Arabia, and Qatar

    Lifesight announces its rapid expansion into the Middle East region, with its location and mobility data now active in the UAE, Saudi Arabia, and Qatar.

  • Lifesight Connect Singapore Highlights Of Our Partner Appreciation Night 7ffcad1c74 1 - Lifesight

    Published on: October 16, 2023

    Lifesight Connect Singapore: Highlights Of Our Partner Appreciation Night

    Lifesight hosted its Lifesight Connect event on 26th September 2019 at the Screening Room in Singapore. The annual party held in Singapore is a toast to our brilliant partners to whom we owe a fair share of our success.