Read the latest blog from Lifesight
Published on: September 26, 2023
6 Takeaways from Three Experts Discussing Omnichannel ROI Measurement and Adapting to a Cookieless Future
Find gold-standard strategies for measuring marketing ROI in a cookieless world. Learn from top experts and stay ahead in the digital omnichannel landscape.
Published on: September 26, 2023
An Introduction to the Principles of Marketing Mix Modeling
Learn how Marketing Mix Modeling optimizes digital marketing efforts. Grasp the components, importance, and working of MM Modeling in a cookieless world.
Published on: September 26, 2023
Common Marketing Mix Modeling Data Challenges And How To Fix Them
Explore how to overcome common data challenges in marketing mix modeling (MMM) to improve campaign success. Learn about data solutions and advanced techniques.
Published on: September 25, 2023
Why Your MMM Vendor Choice Matters: Evaluating Price, Features and Customer Support
Find why Marketing Mix Modeling (MMM) is crucial for modern marketing success. Learn how to select the right MMM vendors for AI-based solutions in optimization.
Published on: September 20, 2023
7 Ways To Prepare For A Cookieless World
As third-party cookies vanish, businesses must adapt. Discover strategies like first-party data, marketing mix modeling, and more to thrive in a cookieless world.
Published on: September 14, 2023
How Digital-First Brands Can Adapt To iOS 17’s Link Tracking Protection?
Discover how iOS 17's link tracking protection affects marketers and explore strategies to adapt, from attribution solutions to omnichannel strategies.
Published on: September 7, 2023
Busting Common Misconceptions About Marketing Mix Modeling (MMM)
Learn the truth behind Marketing Mix Models (MMM) myths. Discover how MMM automates analysis, clarifies misconceptions, and optimizes marketing budgets.
Published on: September 6, 2023
What is Marketing Mix Modeling (MMM) & Why Should You Care?
Discover how Marketing Mix Modeling revolutionizes cross-channel marketing strategies. Learn its components, benefits, and implementation for better ROI!
Published on: September 5, 2023
How Does A CDP Solve The Problem Of A Broken Customer Experience?
Unleash the power of customer data platforms (CDPs) to deliver seamless experiences, drive engagement, and boost revenue. Learn how with Lifesight's CDP.
