Read the latest blog from Lifesight

  • Amazon Attribution Guide

    How Can Advertisers Use Amazon Attribution?

  • The Rise of First Party Data and The Central Role of CD Ps 68ce84aee4 1 - Lifesight

    Published on: October 9, 2023

    The Rise of First-Party Data and The Central Role of CDPs

    Take a look at how businesses leverage the paradigm shift towards first-party data with Customer Data Platforms (CDPs). Learn more in this insightful blog!

    Read blog
  • How to Collect Unify and Activate Customer Data to Drive Your Engagement Strategy 81893c57b9 1 - Lifesight

    Published on: October 9, 2023

    How to Collect, Unify and Activate Customer Data to Drive Your Engagement Strategy

    Discover the art of collecting, unifying, and activating customer data to supercharge your engagement strategy. Learn the secrets to data-driven success.

    Read blog
  • MTA vs MMM Marketing Measurement Model

    Published on: September 29, 2023

    MMM vs MTA: Which Marketing Measurement Model is Right for You

    This blog post compares MMM and MTA marketing measurement models to help modern marketers decide which model is best for improving marketing results.

    Read blog
  • Omnichannel ROI Measurement Adapting to a Cookieless Future 9920afa1fa 1 - Lifesight

    Published on: September 26, 2023

    6 Takeaways from Three Experts Discussing Omnichannel ROI Measurement and Adapting to a Cookieless Future

    Find gold-standard strategies for measuring marketing ROI in a cookieless world. Learn from top experts and stay ahead in the digital omnichannel landscape.

    Read blog
  • Principles of Marketing Mix Modeling

    Published on: September 26, 2023

    An Introduction to the Principles of Marketing Mix Modeling

    Learn how Marketing Mix Modeling optimizes digital marketing efforts. Grasp the components, importance, and working of MM Modeling in a cookieless world.

    Read blog
  • Data Challenges in Marketing Mix Modeling

    Published on: September 26, 2023

    Common Marketing Mix Modeling Data Challenges And How To Fix Them

    Explore how to overcome common data challenges in marketing mix modeling (MMM) to improve campaign success. Learn about data solutions and advanced techniques.

    Read blog
  • Why Your MMM Vendor Choice Matters

    Published on: September 25, 2023

    Why Your MMM Vendor Choice Matters: Evaluating Price, Features and Customer Support

    Find why Marketing Mix Modeling (MMM) is crucial for modern marketing success. Learn how to select the right MMM vendors for AI-based solutions in optimization.

    Read blog
  • 7 Ways To Prepare For A Cookieless World d15615048d 1 - Lifesight

    Published on: September 20, 2023

    7 Ways To Prepare For A Cookieless World

    As third-party cookies vanish, businesses must adapt. Discover strategies like first-party data, marketing mix modeling, and more to thrive in a cookieless world.

    Read blog
  • How Digital First Brands Can Adapt To i OS 17 s Link Tracking Protection afd33fd06e 1 - Lifesight

    Published on: September 14, 2023

    How Digital-First Brands Can Adapt To iOS 17’s Link Tracking Protection?

    Discover how iOS 17's link tracking protection affects marketers and explore strategies to adapt, from attribution solutions to omnichannel strategies.

    Read blog