Introducing Lifesight MCP

Move From Model to Making Decisions, in Minutes.

Lifesight MCP gives Claude and ChatGPT live access to your causal model. Ask anything about what’s actually driving growth – get an audit-grade answer in your chat window.

  • Free for every Lifesight customer

  • 60-second setup

  • Login & authorize access to your Lifesight account

Get Started Now

Your team already lives in Claude and ChatGPT.
Now your measurement does too

Claude Logo Claude
ChatGPT Logo ChatGPT

How the MCP transforms your decision workflow

Stop Wasting Time Translating Your Insights

Today, getting a causal insight from your data team into a decision takes weeks and at least three people. Lifesight MCP collapses the whole chain into a single question your stakeholders ask directly.

⊘ Without Lifesight MCP

How a stakeholder gets one answer

  • 1

    Analyst extracts the insight from the model

  • 2

    Builds the analysis deck

  • 3

    Translates the findings into recommendations

  • 4

    Walks each stakeholder through what it means

  • 5

    Presents it in a review meeting

  • 6

    Re-runs the work after the meeting feedback

4–6 weeks · 3+ meetings · insight aged by the time it’s actionable

✓ With Lifesight MCP

How a stakeholder gets one answer

CMO asks in Claude

Where should I move 20% of my Q4 retargeting budget? Frame the answer for my CFO.

AGENT replies

Move it to upper-funnel video. Three reasons in CFO terms:
1. $1.4M in incremental Q1 revenue at current saturation.
2. +12 bps margin contribution from avoiding retargeting cannibalization.
3. Brand lift that compounds into lower Q1 acquisition.

8 seconds · 1 prompt · CFO-ready answer

Same model your team already built. The translation is now built in.

Skills Library

Pre-Built Skills Accessible From Any AI Chat.

Each skill packages a common decision moment – board prep, Q4 planning, anomaly triage – into a single prompt that returns a stakeholder-ready answer.

For the CMO

Board Briefing

Drafts a board-ready 2-3 sentence summary of marketing performance – framed so you can take it straight into the room.

Try:

“Draft the marketing slide for next week’s board meeting using last month’s iROAS.”

For the CFO

P&L Translator

Converts marketing performance into the language your CFO already uses. Margin contribution. Working capital impact. Payback.

Try:

“Calculate last quarter’s incremental marketing revenue and frame it in P&L terms.”

For the Head of Growth

Q4 Reallocation

Stress-tests your current Q4 plan against your live model. Surfaces over-investment by channel. Recommends moves with projected impact.

Try:

“Stress-test my Q4 plan. Where am I over-investing relative to incrementality?”

For Marketing Ops

Anomaly Triage

Scans last week’s performance, flags significant deviations, and tags each one “act” or “noise” with reasoning. Replaces your Monday morning huddle.

Try:

“What moved more than 2 standard deviations last week and what should I do about it?”

For Media Planners

Channel Deep-Dive

Explains why a channel performed as it did, including cross-channel cannibalization and second-order effects on adjacent channels.

Try:

“Why did TikTok iROAS drop 18% last week? Was it cannibalization or saturation?”

FOR Heads of Growth & CFOs

Scenario Planner

Compares two or three budget scenarios and projects the outcome of each – so you can take the trade-off straight into the room, not back to the analyst.

Try:

“Compare my current Q4 plan against a +15% and a −15% budget and show the projected outcome of each.”

Try it the moment you connect

Prompts for Questions Your Team Is Already Asking.

Copy any of these into Claude or ChatGPT once you’re connected. Get answers in seconds – in the language each stakeholder speaks.

Find this week’s overspend

Which channels overperformed their incrementality last week, and by how much? Show me iROAS vs platform-reported ROAS side by side.

Hidden underperformers

Stress-test your Q4 plan

Stress-test my Q4 plan. Where am I over-investing & what would a 20% reallocation to upper funnel look like in incremental revenue?

Q4 reallocation

Prep for the CFO

Summarize last month’s marketing performance in P&L terms – margin contribution and payback – in three sentences I can read out loud.

Pre-CFO meeting

Draft the board update

Draft a board-ready summary of last month’s iROAS by channel, framed for non-marketing board members in plain language they can act on.

Board prep

Get started

Get Started in 60 Seconds.

1

Open Customize

Settings → Connectors → Add custom connector.

2

Paste the Lifesight MCP URL

One URL. That's the whole config.

https://mcp.lifesight.io/mcp
3

Sign in with your Lifesight login

OAuth opens in a new tab. Approve, and you're live in the chat window.

Free for every Lifesight customer.
Install in Claude Install in ChatGPT

Industry-Leading Unified Marketing Measurement Accessible From Any Chat.

Decathlon 2 - Lifesight
IKEA 2 - Lifesight
New Balance 2 - Lifesight
Dyson 2 - Lifesight
Costa Coffee 2 - Lifesight
Vueling 2 - Lifesight

23%

Average sales lift across Lifesight customers from better budget allocation

3 Methodologies

Calibrated together: causal MMM, incrementality testing, calibrated attribution

4 Certifications

Inherited: GDPR · HIPAA · SOC 2 · ISO 27001

Frequently Asked Questions.

MCP – Model Context Protocol – is the open standard for connecting AI assistants to external data and tools. Anthropic introduced it for Claude; OpenAI added support for ChatGPT. Think of it as the USB-C of AI assistants: one connector, every tool that speaks the protocol.

No. The whole setup is three clicks in your assistant’s settings. No JSON, no API token to copy, no environment variables. OAuth handles authentication.

Only the question your stakeholder asks. Lifesight MCP does not send raw event-level data, customer PII, or any data your assistant didn’t explicitly request. Every call is logged in your Lifesight audit trail.

Yes. The MCP reads whatever models exist in your workspace – including custom models built by your team or by Lifesight marketing scientists. No retraining required.

Yes, for every Lifesight customer. There is no separate plan, no add-on fee, and no usage cap during the launch window. If we ever introduce a paid tier, existing installs stay grandfathered on the free tier.

Write actions – propose and apply budget reallocations directly from your assistant (with approval). Scenario simulation skills follow. More AI assistants (Cursor, Claude Code, and others) on the roadmap.

Yes. The MCP is the chat surface; your Lifesight Unified Marketing Measurement workspace is the brain.

You can see the install flow and the Skills Library, but the connector returns an authentication error without an active workspace. If you’re evaluating Lifesight, book a demo and we’ll provide a sandbox.

Platform-native AI uses platform-reported data. By design, that overcounts the platform’s contribution. Lifesight MCP gives your assistant the independent, cross-channel, causal answer. Different source, different answer.

Existing customers: your CSM or support@lifesight.io. Public docs: docs.lifesight.io/mcp.

Stop Translating Your Measurement.
Start Acting on It.

Get Started Now

Free for every Lifesight customer · 60-second setup · Live now