TV

Unlock the power of TV advertising without breaking the bank

Invest in the right TV tactics to skyrocket your customer acquisition

Unlock the power of CTV advertising without breaking the bank - Lifesight

How much should I invest in CTV?

Difficulty in accurately measuring the ROI of CTV advertising investments

Struggle to connect CTV campaigns with other marketing efforts

Inability to optimize CTV spend based on real performance data

The world’s most innovative brands grow with better measurement

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Comprehensive TV measurement & optimization

Deep insights into your Linear & CTV advertising performance that helps you make the right decisions

Eliminate Inaccurate TV Marketing Measurements

Say goodbye to unreliable TV marketing metrics. Lifesight automatically integrates real-time data from all TV formats—Linear, BVOD, and CTV—providing a comprehensive and accurate view of your entire TV marketing funnel. This unified tracking ensures you can prove the true effectiveness of your TV campaigns and focus on strategies that drive genuine growth.

Eliminate Inaccurate TV Marketing Measurements - Lifesight
Refine Attribution Models for Precise TV Campaign Insights - Lifesight

Refine Attribution Models for Precise TV Campaign Insights

Stop relying on flawed attribution models that misrepresent your TV campaign performance. Lifesight enhances your attribution reports with advanced causal adjustments, offering a clear and precise view of which TV campaigns deliver real value. By correcting attribution biases, Lifesight ensures your investment in TV advertising is accurately reflected in your overall marketing performance.

Receive TV-Specific Optimization Recommendations

Avoid guesswork in optimizing your TV campaigns. Lifesight provides automated, data-driven recommendations based on your TV-specific KPIs, helping you make informed decisions to scale, reduce, maintain, or stop campaigns. Whether you’re investing in Linear TV spots or CTV ads, Lifesight ensures your marketing efforts are continuously aligned with your business goals for maximum ROI.

Receive TV Specific Optimization Recommendations - Lifesight
Drive Strategic Growth with Comprehensive TV Causal Insights - Lifesight

Drive Strategic Growth with Comprehensive TV Causal Insights

Don’t let incomplete data hinder your strategic planning. Lifesight integrates causal attribution into your TV marketing insights, enabling you to understand the interplay between different TV channels. This holistic view empowers you to make informed, data-driven decisions that not only optimize individual campaigns but also enhance the synergy within your overall marketing ecosystem, driving sustained business growth.

Seamless integrations to all your data

Get started in minutes by integrating all your data into a single place without code.

Lifesight Integrations - Lifesight

Frequently asked questions

Lifesight is a unified marketing measurement platform that leverages advanced methodologies like marketing mix modeling, incrementality testing, and causal attribution to accurately measure the impact of marketing on business KPIs. Our platform empowers fast-growing brands to make data-driven decisions, optimize their marketing spend, and achieve better business outcomes with confidence.

Lifesight integrates data from all your marketing channels, both online and offline, to provide a comprehensive view of your marketing performance. Using AI-powered insights, our platform analyzes the true causal impact of each marketing tactic, allowing you to optimize your budget, forecast outcomes, and drive predictable growth.

Lifesight employs three core methodologies: Marketing Mix Modeling to identify and optimize impactful channels, Incrementality Testing to measure the true incremental lift of your campaigns, and Causal Attribution to provide accurate, causality-driven insights. These methodologies work together to deliver a holistic understanding of your marketing performance.

Lifesight is designed for C-level, marketers, finance leads, media planners, marketing operations managers, marketing scientists and data analysts. Our platform is ideal for fast-growing brands who want to get their marketing and finance teams to work collaboratively towards the same goals. It is designed for teams who are serious about maximizing the impact of their marketing initiatives and are transparent and accountable for their work.

Lifesight stands out by combining proven marketing measurement methodologies with AI-powered insights in a single, unified platform. Unlike traditional tools that rely on flawed attribution models, Lifesight provides accurate, causal measurements that eliminate data silos, enhance decision-making, and drive real business growth.

Lifesight offers a simple pricing plan tailored to meet the needs of businesses of all sizes. Whether you’re a startup or a large enterprise, our pricing is designed to provide you with the tools you need to optimize your marketing spend without breaking the bank. We offer a flat annual subscription fee along with monthly retainer fees for optional marketing science services.

Data security and privacy are top priorities for Lifesight. We implement robust security measures, including encryption, secure data storage, and regular security audits, to ensure that your marketing data is protected. Additionally, Lifesight is ISO 27001 and SOC2 Type 2 certified and we comply with all major data protection regulations like GDPR and CPRA to safeguard your information.

Lifesight provides comprehensive support to ensure you get the most out of our platform. This includes free onboarding, training resources, and access to our dedicated support team. We also offer world class marketing science services that serves as a fully managed platform offering. Whether you need help setting up your account or optimizing your marketing strategies, we’re here to assist you every step of the way.

Getting started with Lifesight is easy. You can request a demo through our website to see our platform in action and understand how it can benefit your business. Alternatively, you can start a free trial to explore our features and experience firsthand how Lifesight can transform your marketing measurement and optimization processes. Once you are ready to see how our platform can be used with your data, we offer a free pilot program that will let you experience the power of our platform with your own data, before you decide to subscribe.