Quantify Omnichannel Impact

Measure The Halo Effect Across Omnichannel Sales

Measure the impact of cross-channel media on retail, marketplace and DTC sales, while quantifying halo, interaction and synergy effects

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Measure The Halo Effect Across Omnichannel Sales
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Get The Full Picture To Make The Right Decisions

Capture incremental omnichannel impact across awareness, consideration, and conversion. So every campaign is tied to real revenue growth, and not seen as a cost center.

Upper Funnel Becomes a Growth Engine

Upper-funnel tactics and campaigns prove their worth by showing real lifts

Measure Halo Effects Accurately

Ads that influence decisions but convert elsewhere are credited correctly.

Promos Separated From Media

Uncover the hidden impact of promos and seasonality on marketing activities.

The Single Measurement For Every Sales Channel

10–20% More Total Incremental Sales

Accounts for halo lift most platforms ignore

15–25% of Sales From Proven Tactics

Reveals true upper and mid-funnel impact

20–30% Ad Spend Savings

Removes bias to reveal true incremental channels

Comma - Lifesight  Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI. end comma - Lifesight

Gunter Neeb

Gunter Neeb
Head of E-Commerce

Seidensticker logo - Lifesight

Experience Unprecedented Omnichannel Clarity

Lifesight gives omnichannel brands the most holistic of online and offline media contribution to every sales channel

Quantify Marketing Impact Across Every Channel

With full-funnel incrementality measurement, every dollar is tied to the true revenue it creates – online, in-store, and in marketplaces combined.

Quantify Marketing-Impact-Across-Every-Channel
Uncover Hidden Insights That Dont Show Up on Dashboards - Lifesight

Uncover Hidden Insights That Don’t Show Up on Dashboards

Upper funnel campaigns prove their worth by showing real lifts in revenue. That never shows up in platform dashboards.

Quantify Contribution of Branding on Long-term Growth

TOF campaigns no longer look like cost centers. Their impact on brand equity and long-term sales carryover is quantified and tied to financial outcomes.

Quantify Contribution of Branding on Long term Growth - Lifesight
Make Decisions That Drives Omnichannel Growth

Make Decisions That Drives Omnichannel Growth

Finance doesn’t just want revenue, they want profit. By connecting every channel to contribution margin, you prove marketing’s direct impact on the bottom line.

Frequently asked questions

Yes-use calibrated MMM to unify channels and outcomes (revenue, footfall, marketplace sales), then validate key channels with geo‑lift. This avoids double‑counting and reveals true cross‑channel lift.

Business‑linked metrics: incremental revenue, incremental CAC/iROAS, NTF %, and omnichannel signals like store footfall—all of which are associated with stronger business outcomes when tracked correctly.

Use aggregated inputs for the unified model and run lift within each garden where possible; then reconcile with cross‑channel MMM so all spend is judged on the same incremental lens.

Anchor on experiments as ground truth and apply calibration multipliers to platform/attribution results. This “suite of truth” approach keeps your roll‑ups consistent.

Yes-model carryover/adstock and cross‑effects in MMM, then confirm with targeted geo tests (e.g., retail regions vs. holdouts) to size brand‑to‑store impacts credibly.

 A single omnichannel view: calibrated MMM, lift studies per key channel, and executive‑level reporting that rolls to incremental revenue, profit, and NTF-without double‑counting.