Prove Incremental ROI

Prove What Drives Incremental Revenue

Replace touch-based attribution and assumptions with true causal impact. Detach yourself from platform bias & see what’s truly working.

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Prove What Drives Incremental Revenue
New Balance - Lifesight
Subway - Lifesight
Dyson - Lifesight
Costa Coffee - Lifesight
Ray Ban - Lifesight
KFC - Lifesight
San Miguel - Lifesight
Decathlon - Lifesight
Sunglass hut - Lifesight
Krispy Kreme - Lifesight
Goodr - Lifesight
Shopback - Lifesight
Seidensticker
Segugio - Lifesight
Mavriq - Lifesight
Hedley Bennett - Lifesight
Euromaster 1 - Lifesight
Nurture Life
Much Better Adventures - Lifesight
British American Tobacco
KTM - Lifesight
Mango 1 - Lifesight
Mango - Lifesight
Spendless - Lifesight
Ponos - Lifesight
Pretty Fit - Lifesight
Eu yan Sang - Lifesight
Grohe - Lifesight
Guardian - Lifesight
Castrol - Lifesight
Harvey Beef - Lifesight
Sealy - Lifesight
OsborneHomes - Lifesight
IKEA - Lifesight
Scorewarrior - Lifesight
Bath Body Works - Lifesight
BetterBrand - Lifesight
- Lifesight

The Impact of Embracing Incrementality

When marketers replace vanity metrics with incrementality and causal truth, the results ripple across every part of the business.

Stronger Finance Trust & Alignment

Budgets get approved faster when every number reconciles to profit, CAC.

Smarter Growth Decisions

Teams redirect 20–30% of wasted spend into high-return campaigns

More Credibility in the Boardroom

Marketing shifts from defending dashboards to real strategies.

Why Marketers Choose Lifesight To Prove Their ROI

24–30%

Increase incremental ROAS across channels

15 to 25%

Reduction in CAC from reallocating wasted spend

< 3 month

Payback when gains are reinvested

Comma - Lifesight  Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI. end comma - Lifesight

Gunter Neeb

Gunter Neeb
Head of E-Commerce

Seidensticker logo - Lifesight

Marketing Intelligence Built For the Boardroom

The ability to prove impact, cut waste and drive predictable business outcomes, makes unified measurement the ultimate growth tool that boards can trust

Tie Marketing to Real Revenue Impact

Optimize for total dollars driven across every channel, not siloed dashboards. Show the board how marketing contributes to topline growth.

Tie Marketing to Real Revenue Impact
Quantify-ad-waste-&-reinvest-for-profits

Quantify Ad Waste & Reinvest For Profits

Identify the spend not driving lift, then shift it into campaigns that fuel profit. Make every marketing dollar spent defensible.

Fast Decisions for Faster ROI

Show how quickly marketing pays back. Faster time-to-cash means you can reinvest earlier, hit targets faster, and scale more confidently.

Fast Decisions for faster ROI - Lifesight

Frequently asked questions

Incremental ROI isolates the causal revenue your marketing creates versus what would have happened without the ads (the counterfactual). It’s the gold standard because it avoids correlation bias that plagues platform or last‑click reports and shows where the next dollar truly works hardest.

Use a hybrid framework anchored in experiments: randomized geo‑tests (or platform lift where available) to get ground truth, then calibrate your MMM and in‑platform reporting to those results. This “suite of truth” balances rigor (experiments) with scope and speed (models and attribution).

Run a geo randomized controlled trial (e.g., a stepped “Rolling Thunder” design) on your biggest channel(s) to quantify incremental ROAS (iROAS), then apply the multiplier you learn to day‑to‑day reporting. You’ll get a statistically robust read, with pre‑registered hypotheses, power analysis, and guardrails to protect revenue.

Platform data often over‑ or under‑counts due to walled gardens, modeled conversions, shrinking windows, and selection bias toward lower‑funnel users—great for quick optimization, risky for budgeting. Calibrate it with lift tests to avoid misallocation.

Make calibration and experimentation a habit. Advertisers running regular lift tests see meaningfully higher performance; many now keep 3–4 measurement methods in play and reconcile them via periodic calibration.

Lifesight operationalizes incrementality with: (1) geo‑RCTs or audience tests to quantify iROAS, (2) MMM calibrated to lift for cross‑channel allocation, and (3) an “incremental attribution” layer for fast, in‑channel decisions—reported with confidence intervals and finance‑ready metrics.