Maximize Media Efficiency

Turn the Same Budget into More Incremental Revenue.

Lifesight reallocates spend away from non‑incremental clicks and towards causal winners-daily. No guesswork, no ROAS gaming.

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Turn the Same Budget into More Incremental Revenue
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Make Every Marketing Dollar Work Harder

When wasted spend is reallocated into what truly drives growth, the results show up fast-in profit, CAC, and Finance trust.

Budgets Stay Ahead of Performance

Plans adjust weekly, keeping spend in the green zone to hit the larger KPI target.

Cross-Channel Impact is Captured

Efficiency is optimized across the entire mix and Teams stop chasing clicks in silos.

Decisions Move at Market Speed

Instead of waiting weeks, you course- correct in real time.

Transform Your Yield With Same Budgets

+8–15% Profit Lift

Same spend, more contribution margin. Efficiency gains compound quarter over quarter.

5–12% CAC Improvement

Lower acquisition costs by cutting dollars that don’t deliver incremental sales.

30–50% Less Waste

Shrink the budget going into non-incremental ads and free it for growth-driving campaigns.

Comma - Lifesight  Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI. end comma - Lifesight

Gunter Neeb

Gunter Neeb
Head of E-Commerce

Seidensticker logo - Lifesight

Always Spend Optimally & Don’t Leave Money on the Table

From budgeting to reallocation, smarter efficiency changes the way you plan, act, and prove impact – every single week.

Grow Revenue Even When Budgets Don’t

When spend levels out, efficiency makes sure growth doesn’t. Dollars shift into channels still driving lift, keeping momentum alive.

Grow Revenue Even When Budgets Don’t
Protect-Revenue-Even-When-Your-CAC-Spikes

Protect Revenue Even When Your CAC Spikes

Guardrails ensure you never trade efficiency for growth. CAC and MER targets stay intact as spend is reallocated.

Balance Acquisition, Retention & Winback Strategies

An efficient media mix keeps your acquisition, retention and winback costs balanced so you don’t

Balance Acquisition Retention-&-Winback-Strategies
Stop Wasting Time Crunching Numbers - Lifesight

Stop Wasting Time Crunching Numbers

Less time firefighting spreadsheets, more time testing creative, audiences, and new channels. An optimized media mix gives back the hours you need to think bigger.

Frequently asked questions

Three levers: (1) rebalance mix away from non‑incremental lower‑funnel spend, (2) calibrate platform ROAS with lift, and (3) push budget to channels/tactics with the highest marginal iROAS.

Measure incrementality by audience and tactic. Retargeting and branded search often look efficient but add little net new demand-cap, right‑size, and reinvest in upper/mid‑funnel that expands the pool.

Treat them as directional. They’re useful for intra‑platform optimization but not for cross‑channel allocation without periodic lift‑based calibration.

Organizations that institutionalize measurement and a learning agenda routinely unlock double‑digit efficiency gains by reallocating to proven incremental drivers.

Use incremental CAC/iROAS (not platform ROAS), tied to LTV and payback windows agreed with finance. Then optimize to marginal curves, not averages.

A calibrated “suite of truth” and marginal‑return curves that power weekly/monthly reallocation—plus “incremental attribution” views to guide rapid, in‑channel tuning without drifting from causal reality.