Forecast Profitable Growth

Forecast Profitable Growth, Before You Spend

Turn response curves into a CFO-ready plan with profit, CAC, and risk bands, so you can commit budgets with confidence.

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Forecast Profitable Growth, Before You Spend
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The Best Marketers Build Plans With Confidence & Predictability

Marketers using Lifesight’s Planner secure faster approvals, hit growth targets with accuracy, and reallocate budgets where they’ll deliver the highest return.

Confidence in Every Dollar

Know exactly how far your budget will scale before you spend it.

Faster Approvals, Less Pushback

Plans built on profit, CAC, and MER targets get Finance on board instantly.

Growth You Can Always Defend

Predictable outcomes mean fewer mid- cycle surprises.

Stop Defending Your Budget & Start Predicting Outcomes

Predictable Lift

Achieve higher contribution margins at the same budget.

< 30% Faster Approvals

Finance signs off quickly when every plan has risk bands and guardrails.

5–10% MER Gain

Smarter pacing delivers stronger efficiency across channels.

Comma - Lifesight  Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI. end comma - Lifesight

Gunter Neeb

Gunter Neeb
Head of E-Commerce

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Know Where & How Much to Spend To Hit Your Goals

From cutting wasted spend to winning faster approvals, here’s what happens when marketers shift from touch-based attribution to incrementality-based measurement

Build Defensible Plans Before You Spend

Causal ROI curves show where returns rise, flatten, and drop off—so you commit budgets with ±2% accuracy, not guesswork.

Build Defensible Plans Before You Spend
Allocate With Accuracy & Confidence

Allocate With Accuracy & Confidence

Forecast captures halo effects across search, social, TV, and offline – so you understand how each channel amplifies the others, not just what it delivers in isolation.

Instantly Turn Forecasts Actionable Strategies

Once your plan is approved, Optimizer takes over – reallocating budgets week by week within guardrails to make sure you actually hit your forecasted profit.

Instantly Turn Forecasts Actionable Strategies

Frequently asked questions

Profitable growth forecasts couple demand (media, price, seasonality) with unit economics (margins, returns, LTV/CAC, cash timing). Instead of chasing top‑line alone, you model diminishing returns by channel and target a profit‑constrained, risk‑aware plan.

Yes. MMM uses aggregated inputs, so it’s resilient to cookie/ID loss-but MMM measures correlation. Calibrate it with experiments so budget decisions are tethered to causal lift.

No single model is perfect. The highest accuracy comes from combining models + experiments (“Model–Experiment–Simulate–Implement”) and pressure‑testing scenarios (e.g., channel shocks, price changes) before committing spend.

Channel spend & reach, media mix shares (e.g., Meta/Google, CTV, creator), pricing & promos, retail distribution, macro seasonality, and product launches. Many brands are shifting more share to video/CTV and creators-your model should reflect that trajectory.

Use adstock/carryover in MMM and scenario planning; include brand KPIs linked to business outcomes (e.g., consideration, NPS) and quantify lagged effects so you don’t starve future demand.

Calibrated MMM + scenario planning: saturation curves per channel, marginal ROI at each budget point, profit‑constrained optimizations, and uncertainty bands-so marketing and finance agree on a single, defensible forecast.