For DTC & Ecommerce

Turn Rising CAC Into Predictable Profit

Measure true incrementality across paid and owned channels, and direct budget into the tactics that create net‑new customers – not just clicks. Lifesight gives DTC teams the visibility and control to scale efficiently.

See Lifesight in action. Take an interactive tour

Turn Rising CAC Into Predictable Profit
New Balance - Lifesight
Subway - Lifesight
Dyson - Lifesight
Costa Coffee - Lifesight
Ray Ban - Lifesight
KFC - Lifesight
San Miguel - Lifesight
Decathlon - Lifesight
Sunglass hut - Lifesight
Krispy Kreme - Lifesight
Goodr - Lifesight
Shopback - Lifesight
Seidensticker
Segugio - Lifesight
Mavriq - Lifesight
Hedley Bennett - Lifesight
Euromaster 1 - Lifesight
Nurture Life
Much Better Adventures - Lifesight
British American Tobacco
KTM - Lifesight
Mango 1 - Lifesight
Mango - Lifesight
Spendless - Lifesight
Ponos - Lifesight
Pretty Fit - Lifesight
Eu yan Sang - Lifesight
Grohe - Lifesight
Guardian - Lifesight
Castrol - Lifesight
Harvey Beef - Lifesight
Sealy - Lifesight
OsborneHomes - Lifesight
IKEA - Lifesight
Scorewarrior - Lifesight
Bath Body Works - Lifesight
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- Lifesight

Why Ecommerce Growth Teams Choose Lifesight

Modern DTC brands are battling invisible inefficiencies that choke profit before it hits the bank.

Increase new‑customer %

while holding or lowering blended CAC

Lift incremental ROAS

Across Meta, Google, TikTok, YouTube, affiliates, and CTV

Cut non‑incremental spend

with precision across like retargeting and branded search

Shorten payback period

with LTV‑aware acquisition and offer strategy

Raise repeat rate & AOV

via audience quality and lifecycle orchestration

Understand halo effects

across Amazon/Walmart/TikTok Shop to dot‑com

What makes Lifesight different for Ecommerce

Unified Data Model, Designed for Ecommerce

Understand impact across CRM, ESP/SMS, POS, and marketplaces to remove duplicate “conversions” and see true paths to purchase.

Unified Data Model, Designed for Ecommerce
Make Large Spend Decisions Grounded in Causal Insights

Make Large Spend Decisions Grounded in Causal Insights

Geo and audience experiments, MMM, and calibrated attribution in one suite -so you can trust what actually drives incremental revenue.

Ditch The Vanity Metrics, Optimize For Profits

Bidding and budget guidance anchored in LTV:CAC, marginal ROAS, and payback – not vanity ROAS.

Ditch The Vanity Metrics, Optimize For Profits
Proven Performance Playbook, for the Incrementality Era

Proven Performance Playbook, for the Incrementality Era

Prebuilt connectors, templated tests, holistic MMM, and “next‑best action” for growth and lifecycle teams.

Proven DTC Playbooks

Proven DTC Playbooks

Prospecting that scales

Prove and fund top‑of‑funnel on Meta/TikTok/YouTube by measuring incremental new customers and marginal ROAS, not last‑click.

Quantify true lift and reduce non‑incremental spend; redeploy into efficient prospecting and creator whitelisting.

Forecast LTV by cohort, test offers/frequencies, and fund programs that pay back faster.

Separate correlation from causation; identify partners that drive net‑new demand and scale them confidently.

Measure Amazon/Walmart incrementality and halo to dot‑com; avoid channel cannibalization.

Run rapid geo tests to determine optimal creative mix, media weight, and channel split ahead of “tentpole” moments.

How it works

Connect

your commerce, media, and messaging data via secure connectors.

Measure

with calibrated attribution, MMM, and lift tests-answer what’s truly incremental.

Optimize

budgets and bids by marginal ROAS and LTV payback; push winning audiences.

Scale

with a rolling testing roadmap-new audiences, creatives, offers, channels.

Frequently asked questions

We combine calibrated attribution with causal experiments and MMM, so your day‑to‑day decisions align to incremental revenue-not just correlated clicks.

Tests are designed with geo or audience splits, clear guardrails, and short windows. You’ll validate net‑new impact while limiting risk-and reallocate budget quickly.

 Yes. We model LTV by acquisition source, cohort, first product, and offer, and surface payback guidance and churn risk to steer bids and lifecycle plays.

Yes. We quantify lift on‑platform and halo to dot‑com, then guide SKU/keyword and budget decisions to ensure marketplaces are accretive.

Commerce platform, ad accounts, GA4 (optional), and ESP/SMS. Connectors are prebuilt; we map events and identities out of the box.

We report incrementality by creative, hook, format, and partner-so you scale creators and assets that drive net‑new customers.

 Lifesight uses enterprise‑grade security, role‑based access, encryption in transit/at rest, and honors consent flags across measurement and activation.