Align Marketing & Finance Teams

Speak The Same Language As Your CFO

Leverage causal insights to drive predictable growth and profits collectively with shared business KPIs

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Align Marketing & Finance to Drive Collectively Decision Making

When every team works from the same causal truth, debates end, decisions are taken faster, and growth happens at the speed of thoughts.

Everyone speaks the same language of business

Marketing, Finance, and Leadership all see the same in incremental numbers – turning conflicts into collaboration.

Budgets are Approved Faster

Plans get signed in one meeting, not weeks, because the data is trusted by everyone at the table.

Confident Decisions & Results Delivered

With a single source of truth, strategies don’t get derailed mid-flight. Teams act with confidence and consistency.

Stop The Boardroom Debates With Causal Measurement

Bigger & Faster Approvals

Budgets get signed in days instead of weeks.

50–80% Fewer Reporting Conflicts

Teams spend less time debating metrics and more time executing strategy.

Up to 95% Forecast Accuracy

Decisions based on causal truth improve planning reliability across the org.

Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI.