Acquire New Customers Efficiently

Drive Net-New Customer Growth

Shift budget confidently into high-incrementality top-of-funnel strategies, so you can scale profitably without compromising with efficiency.

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Drive Net-New Customer Growth
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Business Growth & Profits Are Driven by New Customers

Lower-funnel spend makes ROAS look strong on the ad platforms, but true growth flattens and budget is wasted on acquiring a customer who’d have converted anyway.

Growth That’s Real & Measureable

Every dollar goes into acquiring incremental buyers, and not recycled ones.

CAC Stays Strong While Scaling

Keep media efficiency intact, proving you can expand reach without overspending.

Turn Marketing into a Growth Driver

Boards see incremental revenue and long – term customer value, not vanity metrics

Invest in Acquisition Tactics With Confidence

+15-25% Incremental Acquisition

Marketing adds fresh buyers instead of recycling old ones.

+10-15% Higher ROI

Revenue growth without overspend translates directly into profit.

Up to +30% iROAS

Incremental TOF channels deliver stronger returns.

Comma - Lifesight  Working with Lifesight has been a breakthrough for our marketing team. Their MMM framework combined with causal attribution gave us clear insights into what’s really driving results. We’ve been able to design smarter experiments, optimize budgets, and scale campaigns with measurable ROI. end comma - Lifesight

Gunter Neeb

Gunter Neeb
Head of E-Commerce

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Make Efficient Customer Acquisition Your Competitive Advantage

From measurement to optimization, every step is built to deliver more incremental buyers-and prove the true impact of marketing on profitable growth.

Invest in Upper Funnel With Confidence

Expand into new channels, audiences, and geos knowing every dollar goes into acquiring incremental buyers.

Invest in Upper Funnel With Confidence
Prove Incrementality of Acquisition Tactics

Prove Incrementality of Acquisition Tactics

Geo-based incrementality tests and MMM isolate true lift, showing exactly how much net-new customer growth each tactic and campaign delivers month-on-month.

Scale Up Higher-Value Customer Cohorts

Net-new buyers deliver bigger first baskets and stronger repeat rates – compounding efficiency of marketing across cohorts.

Scale Up Higher-Value Customer Cohorts
Drive Profitable Growth With Predictability - Lifesight

Drive Profitable Growth With Predictability

Weekly campaign optimization & recommendations ensures incremental customer acquisition adds to topline revenue instead of cannibalizing existing sales.

Frequently asked questions

Run lift tests with new‑to‑file (NTF) segmentation and compare incremental CAC by audience/tactic (e.g., prospecting vs. retargeting, non‑brand vs. brand search). Optimize to tactics with the highest incremental NTF mix.

Many DTC/ecom brands are expanding into video (YouTube/CTV), creators/UGC, and App ecosystems to counter saturating core channels. Plan to test and scale where your iROAS holds.

Often yes-done right. Creator‑led and video channels can be efficient net‑new drivers when measured on incremental CAC and scaled against diminishing returns. Keep tests honest with lift‑based reads.

Diversify into incrementally proven channels, rotate creative fast, protect upper‑funnel, and cap non‑incremental retargeting/branded search. Use MMM + lift calibration to catch saturation early.

Align on an incremental CAC and LTV:CAC target by cohort and channel, with payback windows agreed by finance; then manage to marginal CAC thresholds.

Incremental CAC by audience/tactic, NTF contribution, and scalable test plans (geo‑ and audience‑based) so you can acquire more first‑time buyers at profitable economics.